# SOKOLOV vs Ozon Select

The clearest difference is ads: SOKOLOV at none against Ozon Select's shown. SOKOLOV also leads on rating (4.9 vs 4.7) and review sentiment (33% vs 21%). Ozon Select's advantage is chart position (#173 vs unranked). On price, ratings volume, update cadence and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

SOKOLOV holds the better App Store score, 4.9 against 4.7. Both are backed by a comparable volume of ratings — 629 and 1.2K respectively. Written reviews point the same way: 33% of SOKOLOV's written reviews are positive against 21% of Ozon Select's.

SOKOLOV ships an update every 2 weeks, Ozon Select fortnightly. The most recent releases landed on October 18, 2026 and October 19, 2026 respectively.

## The numbers

| Metric | SOKOLOV | Ozon Select |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (629 ratings)](https://appshunter.io/ios/app/sokolov/id1501705341/reviews)** | [4.7 (1.2K ratings)](https://appshunter.io/ios/app/ozon-select/id6745216294/reviews) |
| Number of ratings | 629 | **1.2K** |
| Positive reviews | **32.9% of reviews** | 21.3% of reviews |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | **Every 2 weeks** | Fortnightly |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | — | **#173** |
| Size | 177 MB | 418 MB |
| Requires iOS | 15.0 | 15.0 |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 17+ | 12+ |
| Developer | [SOKOLOV](https://appshunter.io/developer/1434535040) | [OZON.ru](https://appshunter.io/developer/407805001) |

## What reviewers say

### SOKOLOV

[App page](https://appshunter.io/ios/app/sokolov/id1501705341)

Discover and purchase a wide selection of jewelry and watches, including rings, necklaces, and timepieces with precious stones. Utilize advanced filters to find the perfect item, enjoy exclusive promotions, and benefit from fast delivery to stores. Join the loyalty program for added perks.

**Highlights:** Extensive jewelry and watch catalog, Detailed filtering system, Exclusive promotions and discounts, Fast delivery to flagship stores, Loyalty program integration, Over 32,000 models available

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 User-friendly interface and intuitive navigation
- 🎨 Attractive visual design and product photography
- 🔍 Convenient search filters and product categorization
- 📦 Wide selection of jewelry items
- ⚡ Fast application performance (when working)

**What reviewers complain about**

- 💰 Prices significantly higher than competitors and marketplaces
- 🚫 Negative reviews systematically blocked from publication
- 📱 Application frequently crashes and freezes on startup
- 🔄 Prices constantly fluctuate during sales and promotions
- ❌ Misleading discounts and bonus system that doesn't work

**Reported bugs**

- Application freezes on splash screen during startup
- Geolocation search spinner continuously loading
- Page scrolling causes application to hang
- Discount not applied correctly in cart vs product page
- Pickup point selection unavailable during checkout

**Requested features**

- Add gift section/calendar to app
- Implement size filter for rings
- Synchronize comments between website and app
- Synchronize personal account data across platforms
- Allow promo code preview before checkout


### Ozon Select

[App page](https://appshunter.io/ios/app/ozon-select/id6745216294)

**Currently charting:** #173 Top Free · Shopping (US App Store)

Discover a curated selection of stylish, high-quality branded goods, including fashion, cosmetics, and home decor. Enjoy a convenient and inspiring shopping experience with exclusive collections and trusted brands.

**Highlights:** Exclusive branded clothing and footwear, Curated cosmetics and perfumery, Home decor and interior items, Jewelry and gift options, Health and pharmacy products, Access to global and exclusive brands

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is SOKOLOV free?

SOKOLOV is free to download, with no in-app purchases.

### Is Ozon Select free?

Ozon Select is free to download, with no in-app purchases.

### Which has better reviews, SOKOLOV or Ozon Select?

SOKOLOV is rated higher. SOKOLOV averages 4.9 out of 5 from 629 ratings, while Ozon Select averages 4.7 from 1.2K ratings.

### Do SOKOLOV or Ozon Select have ads?

Ozon Select shows ads; SOKOLOV does not.

### Which is updated more often, SOKOLOV or Ozon Select?

SOKOLOV ships an update every 2 weeks, and Ozon Select fortnightly. Most recently, SOKOLOV was updated on October 18, 2026 and Ozon Select on October 19, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*