# The Real App by Authentic Labs vs Wholeheartedly Spend Ethically

The clearest difference is in-app purchases: The Real App by Authentic Labs at none against Wholeheartedly Spend Ethically's 1. The Real App by Authentic Labs also leads on review sentiment (100% vs 86%). On price, rating, ratings volume and update cadence there is nothing between them.

Both are free to download. Wholeheartedly Spend Ethically sells 1 in-app purchase, starting at $4.99 per month. The Real App by Authentic Labs asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 5.0 for The Real App by Authentic Labs against 5.0 for Wholeheartedly Spend Ethically. Both are backed by a comparable volume of ratings — 8 and 23 respectively. Written reviews are what separate them: 100% of The Real App by Authentic Labs's written reviews are positive against 86% of Wholeheartedly Spend Ethically's.

Both ship on a similar rhythm, roughly every 3 months. Both last shipped on November 3, 2026.

## The numbers

| Metric | The Real App by Authentic Labs | Wholeheartedly Spend Ethically |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [5.0 (8 ratings)](https://appshunter.io/ios/app/the-real-app-by-authentic-labs/id1502199187/reviews) | [5.0 (23 ratings)](https://appshunter.io/ios/app/wholeheartedly-spend-ethically/id1603125055/reviews) |
| Number of ratings | 8 | **23** |
| Positive reviews | **100.0% of reviews** | 85.7% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 3 months | Every 3 months |
| Monetization | **Free** | Free with in-app purchases |
| Size | 46 MB | 46 MB |
| Requires iOS | 15.6 | **15.1** |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 4+ | 12+ |
| Developer | [Authentic Labs, LLC](https://appshunter.io/developer/1502199186) | [Ashay Sheth](https://appshunter.io/developer/463108688) |

## What reviewers say

### The Real App by Authentic Labs

[App page](https://appshunter.io/ios/app/the-real-app-by-authentic-labs/id1502199187)

Discover and authenticate ethical and sustainable brands. This app helps you make informed purchase decisions by providing information on company values, environmental commitments, and product authenticity. It also offers resources to learn more about sustainability and supply chains.

**Highlights:** Ethical brand discovery, Product authenticity scanning, Sustainability information, Company values directory, Secure product authentication, On-the-go product info access

**Features:** macOS Compatibility

**In-app purchases:** none


### Wholeheartedly Spend Ethically

[App page](https://appshunter.io/ios/app/wholeheartedly-spend-ethically/id1603125055)

Discover businesses that align with your values, scoring them on sustainability, racial justice, and human rights. Track your spending to see your impact and find local, ethical alternatives.

**Highlights:** Discover ethical businesses, Score businesses on values, Find local and small businesses, Scan product barcodes, Track spending impact, Link bank/credit cards, Merchant score alerts

**Features:** macOS Compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Spend Wholeheartedly | $4.99 | per month |


## Frequently asked questions

### Is The Real App by Authentic Labs free?

The Real App by Authentic Labs is free to download, with no in-app purchases.

### Is Wholeheartedly Spend Ethically free?

Wholeheartedly Spend Ethically is free to download, with in-app purchases available.

### Which has better reviews, The Real App by Authentic Labs or Wholeheartedly Spend Ethically?

The Real App by Authentic Labs and Wholeheartedly Spend Ethically are both rated 5.0 out of 5 on the App Store, from 8 and 23 ratings respectively.

### Do The Real App by Authentic Labs or Wholeheartedly Spend Ethically have ads?

Neither The Real App by Authentic Labs nor Wholeheartedly Spend Ethically shows ads.

### Which is updated more often, The Real App by Authentic Labs or Wholeheartedly Spend Ethically?

The Real App by Authentic Labs ships an update every 3 months, and Wholeheartedly Spend Ethically every 3 months. Most recently, The Real App by Authentic Labs was updated on November 3, 2026 and Wholeheartedly Spend Ethically on November 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*