# What's That vs Tailored Pics

The clearest difference is monetization model: Tailored Pics at free with in-app purchases against What's That's subscription. Tailored Pics also leads on update cadence (every 4 days vs every 2 months). What's That's advantage is iOS requirement (12.3 vs 18.0). On price, review sentiment, ads and in-app purchases there is nothing between them.

Both are free to download. What's That sells 3 in-app purchases, starting at $0.99 per month and Tailored Pics sells 10 in-app purchases, starting at $0.99 per 7 days. Whichever you choose, the download price is not the number that matters.

What's That ships an update every 2 months, Tailored Pics every 4 days. The most recent releases landed on November 3, 2026 and October 30, 2026 respectively.

## The numbers

| Metric | What's That | Tailored Pics |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[5.0 (5 ratings)](https://appshunter.io/ios/app/tailored-pics/id6749697239/reviews)** |
| Number of ratings | — | **5** |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 4 days** |
| Monetization | Subscription | **Free with in-app purchases** |
| Size | 122 MB | 96 MB |
| Requires iOS | **12.3** | 18.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Henry Education Pty Ltd](https://appshunter.io/developer/1212233642) | [Blue Mountain Studios, LLC](https://appshunter.io/developer/1684812115) |

## What reviewers say

### What's That

[App page](https://appshunter.io/ios/app/whats-that-early-learning/id1509387180)

This app uses animated storybook style and professional audio to create an interactive learning experience for young children. Its on-device algorithm adapts to your child's familiarity with words, focusing on new vocabulary and tracking their progress through a dedicated dashboard.

**Highlights:** Storybook style animation, Professionally recorded audio, Play-based interactions, On-device learning algorithm, Vocabulary focus, Progress dashboard

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| All Access | $0.99 | per month |
| All Access | $4.99 | per month |
| All Access | $9.99 | per year |


### Tailored Pics

[App page](https://appshunter.io/ios/app/tailored-pics/id6749697239)

Easily create visual schedules with custom images and text. Offers accessibility features like adjustable fonts and dark mode. Unlock unlimited schedules and advanced sharing options with a Pro subscription.

**Highlights:** Instant schedule creation, Over 800 custom images, Adjustable font sizes, Dark Mode for eye comfort, Unlimited schedules with Pro, PDF export and AirPrint, Mark tasks complete

**Features:** macOS Compatibility, Family Sharing, Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Tailored Pics Pro | $0.99 | per 7 days |
| Tailored Pics Pro | $1.99 | per 7 days |
| Tailored Pics Pro | $2.99 | per month |
| Tailored Pics Pro | $4.99 | per month |
| Tailored Pics Pro | $4.99 | per month |
| Tailored Pics Pro | $19.99 | per year |
| Tailored Pics Pro | $29.99 | per year |
| Tailored Pics Pro | $39.99 | per year |
| Tailored Pics Pro | $34.99 | one-time |
| Tailored Pics Pro | $49.99 | one-time |


## Frequently asked questions

### Is What's That free?

What's That is free to download, with in-app purchases available.

### Is Tailored Pics free?

Tailored Pics is free to download, with in-app purchases available.

### Do What's That or Tailored Pics have ads?

Neither What's That nor Tailored Pics shows ads.

### Which is updated more often, What's That or Tailored Pics?

What's That ships an update every 2 months, and Tailored Pics every 4 days. Most recently, What's That was updated on November 3, 2026 and Tailored Pics on October 30, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*