# Улыбка радуги vs USmall

The clearest difference is rating: USmall at 3.8 against Улыбка радуги's 3.4. USmall also leads on review sentiment (26% vs 13%) and chart position (#199 vs unranked). Улыбка радуги's advantage is monetization model (ad-supported vs free with in-app purchases). On price, ratings volume, update cadence and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

USmall holds the better App Store score, 3.8 against 3.4. Both are backed by a comparable volume of ratings — 70 and 86 respectively. Written reviews point the same way: 13% of Улыбка радуги's written reviews are positive against 26% of USmall's.

Улыбка радуги ships an update every 9 days, USmall fortnightly. Both last shipped on October 25, 2026.

## The numbers

| Metric | Улыбка радуги | USmall |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [3.4 (70 ratings)](https://appshunter.io/ios/app/id1521273836/reviews) | **[3.8 (86 ratings)](https://appshunter.io/ios/app/usmall/id6449685439/reviews)** |
| Number of ratings | 70 | **86** |
| Positive reviews | 12.7% of reviews | **25.9% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 9 days** | Fortnightly |
| Monetization | **Ad-supported** | Free with in-app purchases |
| Best chart rank | — | **#199** |
| Size | 121 MB | 53 MB |
| Requires iOS | **15.0** | 16.6 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 9+ | 4+ |
| Developer | [Улыбка радуги](https://appshunter.io/developer/1521273838) | [ShopfansRU LLC](https://appshunter.io/developer/1690082697) |

## What reviewers say

### Улыбка радуги

[App page](https://appshunter.io/ios/app/id1521273836)

Shop for cosmetics, home goods, and gifts with a vast catalog of affordable products. Access your loyalty card, exclusive discounts, and promotions. Enjoy convenient pickup or express delivery options.

**Highlights:** Extensive product catalog, Loyalty card integration, Exclusive discounts and promotions, Pickup within 1 hour, Express delivery within 2 hours, Online chat support

**Features:** Vision Pro support

**In-app purchases:** none


### USmall

[App page](https://appshunter.io/ios/app/usmall/id6449685439)

**Currently charting:** #199 Top Free · Shopping (US App Store)

Shop directly from US stores with this marketplace, offering branded clothing and health products at up to 80% off. Enjoy hassle-free delivery to Russia, with customs handled and payment accepted from Russian cards.

**Highlights:** Direct US store access, Branded clothing and health products, Discounts up to 80%, Direct shipping to Russia, Customs handled, Russian card payments accepted, Weekend customer support

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 📦 Goods arrive intact and on time
- 🌍 Access to international goods
- 👍 Generally good app interface
- ✅ Compensation for issues provided

**What reviewers complain about**

- ❌ App not loading/opening
- ❌ App crashes/freezes
- ❌ Orders frequently cancelled
- ❌ Delayed deliveries
- ❌ Poor customer support

**Reported bugs**

- Application does not load
- Application does not open after update
- Application freezes when scrolling
- Images do not load
- Application does not update

**Requested features**

- Fix app loading issues
- Improve customer support responsiveness
- Allow order cancellation
- Add product reviews with photos
- Provide clearer size charts


## Frequently asked questions

### Is Улыбка радуги free?

Улыбка радуги is free to download, with no in-app purchases.

### Is USmall free?

USmall is free to download, with no in-app purchases.

### Which has better reviews, Улыбка радуги or USmall?

USmall is rated higher. Улыбка радуги averages 3.4 out of 5 from 70 ratings, while USmall averages 3.8 from 86 ratings.

### Do Улыбка радуги or USmall have ads?

Neither Улыбка радуги nor USmall shows ads.

### Which is updated more often, Улыбка радуги or USmall?

Улыбка радуги ships an update every 9 days, and USmall fortnightly. Most recently, Улыбка радуги was updated on October 25, 2026 and USmall on October 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*