# Alexander Jane vs S'moo

The clearest difference is monetization model: Alexander Jane at free against S'moo's free with in-app purchases. S'moo's advantage is iOS requirement (13.0 vs 15.1). On price, rating, review sentiment and ratings volume there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 5.0 for Alexander Jane against 4.9 for S'moo. Both are backed by a comparable volume of ratings — 215 and 353 respectively. Written reviews are what separate them: 96% of Alexander Jane's written reviews are positive against 90% of S'moo's.

Alexander Jane ships an update every 3 weeks, S'moo every 6 weeks. The most recent releases landed on July 18, 2026 and July 17, 2026 respectively.

## The numbers

| Metric | Alexander Jane | S'moo |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (215 ratings)](https://appshunter.io/ios/app/alexander-jane/id1523964933/reviews)** | [4.9 (353 ratings)](https://appshunter.io/ios/app/smoo/id1612392145/reviews) |
| Number of ratings | 215 | **353** |
| Positive reviews | **96.0% of reviews** | 90.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 3 weeks** | Every 6 weeks |
| Monetization | **Free** | Free with in-app purchases |
| Size | 66 MB | 57 MB |
| Requires iOS | 15.1 | **13.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 9+ | 4+ |
| Developer | [Shop with Sarah LLC](https://appshunter.io/developer/1523964935) | [The Smoo Co LLC](https://appshunter.io/developer/1612392147) |

## What reviewers say

### Alexander Jane

[App page](https://appshunter.io/ios/app/alexander-jane/id1523964933)

Shop the latest arrivals and promotions from a family-run boutique. Easily order items, get notified when waitlisted products are back in stock, and track your order fulfillment and shipping.

**Highlights:** Browse new arrivals and promotions, Easy ordering and checkout, Waitlist items, Back-in-stock notifications, Order fulfillment and shipping notifications

**Features:** macOS Compatibility

**In-app purchases:** none


### S'moo

[App page](https://appshunter.io/ios/app/smoo/id1612392145)

This app is your central hub for hormone balance products. Easily order supplements, access exclusive deals, and get early access to new product launches. Enjoy fast checkout, save your favorites, and benefit from free shipping on qualifying orders.

**Highlights:** Order hormone balance products, Exclusive offers and discounts, Early access to new products, Fast checkout process, Save favorite items, Free shipping on qualifying orders

**Features:** macOS Compatibility

**In-app purchases:** none

**What reviewers like**

- 👍 User-friendly app interface
- 🛒 Easy product purchasing
- 💡 Access to recipes
- 💖 Supports women-owned business
- ✅ Convenient for on-the-go users

**What reviewers complain about**

- 🐛 App redirects to browser
- 😞 Double charged, no refund
- ❌ No phone support number

**Reported bugs**

- App redirects to web browser when tapping products
- Double charging issue on app orders without order numbers

**Requested features**

- Improve app navigation to avoid browser redirects
- Implement a more robust refund process for payment errors


## Frequently asked questions

### Is Alexander Jane free?

Alexander Jane is free to download, with no in-app purchases.

### Is S'moo free?

S'moo is free to download, with no in-app purchases.

### Which has better reviews, Alexander Jane or S'moo?

Alexander Jane is rated higher. Alexander Jane averages 5.0 out of 5 from 215 ratings, while S'moo averages 4.9 from 353 ratings.

### Do Alexander Jane or S'moo have ads?

Neither Alexander Jane nor S'moo shows ads.

### Which is updated more often, Alexander Jane or S'moo?

Alexander Jane ships an update every 3 weeks, and S'moo every 6 weeks. Most recently, Alexander Jane was updated on July 18, 2026 and S'moo on July 17, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*