# Improve Retail vs Event Tracker

The clearest difference is in-app purchases: Improve Retail at none against Event Tracker's 3. On price, update cadence, ads and device support there is nothing between them.

Both are free to download. Event Tracker sells 3 in-app purchases, starting at $4.99 per month. Improve Retail asks for nothing beyond the download.

Improve Retail ships an update fortnightly, Event Tracker every 3 weeks. The most recent releases landed on October 24, 2026 and October 26, 2026 respectively.

## The numbers

| Metric | Improve Retail | Event Tracker |
| --- | --- | --- |
| Price | Free | Free |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 3 weeks |
| Size | 302 MB | 62 MB |
| Requires iOS | **15.0** | 16.4 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Agrippa Solutions](https://appshunter.io/developer/947366372) | [Szymon Niemiec](https://appshunter.io/developer/1853026562) |

## What reviewers say

### Improve Retail

[App page](https://appshunter.io/ios/app/improve-retail/id1524003131)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Event Tracker

[App page](https://appshunter.io/ios/app/event-tracker-lastwhen/id6806391577)

**Features:** macOS Compatibility, Family Sharing, Vision Pro support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| LastWhen Premium Monthly | $4.99 | per month |
| LastWhen Premium Yearly | $19.99 | per year |
| LastWhen Premium Lifetime | $39.99 | one-time |


## Frequently asked questions

### Is Improve Retail free?

Improve Retail is free to download, with no in-app purchases.

### Is Event Tracker free?

Event Tracker is free to download, with in-app purchases available.

### Do Improve Retail or Event Tracker have ads?

Neither Improve Retail nor Event Tracker shows ads.

### Which is updated more often, Improve Retail or Event Tracker?

Improve Retail ships an update fortnightly, and Event Tracker every 3 weeks. Most recently, Improve Retail was updated on October 24, 2026 and Event Tracker on October 26, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*