# Search Ads Manager vs Connected

The clearest difference is in-app purchases: Connected at none against Search Ads Manager's 4. Search Ads Manager's advantage is update cadence (every 5 days vs every 2 weeks) and ratings volume (3 vs 1). On price, rating, ads and device support there is nothing between them.

Both are free to download. Search Ads Manager sells 4 in-app purchases, starting at $4.99 per 7 days. Connected asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 5.0 for Search Ads Manager against 5.0 for Connected. Both are backed by a comparable volume of ratings — 3 and 1 respectively.

Search Ads Manager ships an update every 5 days, Connected every 2 weeks. The most recent releases landed on October 9, 2026 and October 2, 2026 respectively.

## The numbers

| Metric | Search Ads Manager | Connected |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [5.0 (3 ratings)](https://appshunter.io/ios/app/search-ads-manager-analytics/id1526274521/reviews) | [5.0 (1 ratings)](https://appshunter.io/ios/app/connected-for-app-developers/id6451065078/reviews) |
| Number of ratings | **3** | 1 |
| Positive reviews | 100.0% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Every 5 days** | Every 2 weeks |
| Monetization | Paid | **Free** |
| Size | 24 MB | 25 MB |
| Requires iOS | 17.4 | **16.0** |
| Devices | iPhone, iPad, Mac | iPhone, iPad, Vision Pro |
| Age rating | 4+ | 4+ |
| Developer | [Remote Sunrise LTD](https://appshunter.io/developer/619088610) | [寰宇 骆](https://appshunter.io/developer/1045601874) |

## What reviewers say

### Search Ads Manager

[App page](https://appshunter.io/ios/app/search-ads-manager-analytics/id1526274521)

Manage all your Apple Search Ads campaigns, ad groups, and keywords from a single, secure workspace on your iPhone, iPad, or Mac. Streamline workflows with powerful tools for bulk editing, campaign creation, and keyword control.

**Highlights:** Unified workspace for campaigns, ad groups, and keywords, Bulk editing of budgets, geo-targeting, and status, SKAG builder for single-keyword ad groups, Keyword control center with bulk updating, Campaign creation wizard, Automatic refresh and persistent settings

**Features:** Family Sharing, Vision Pro support

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium - 1 week | $4.99 | per 7 days |
| Premium - 1 month | $9.99 | per month |
| Premium - 1 year | $19.99 | per year |
| Premium - lifetime | $39.99 | one-time |


### Connected

[App page](https://appshunter.io/ios/app/connected-for-app-developers/id6451065078)

This unofficial app enhances the App Store Connect developer experience by allowing you to manage app information, localizations, submissions, and user access. It also integrates with Xcode Cloud for build management.

**Highlights:** Update app information and localizations, Submit and cancel app review versions, Manage build runs and Xcode Cloud, Manage users and sandbox testers, Access App Store Connect Open APIs

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Search Ads Manager free?

Search Ads Manager is free to download, with in-app purchases available.

### Is Connected free?

Connected is free to download, with no in-app purchases.

### Which has better reviews, Search Ads Manager or Connected?

Search Ads Manager and Connected are both rated 5.0 out of 5 on the App Store, from 3 and 1 ratings respectively.

### Do Search Ads Manager or Connected have ads?

Neither Search Ads Manager nor Connected shows ads.

### Which is updated more often, Search Ads Manager or Connected?

Search Ads Manager ships an update every 5 days, and Connected every 2 weeks. Most recently, Search Ads Manager was updated on October 9, 2026 and Connected on October 2, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*