# Search Ads Manager vs BoardTrace

Search Ads Manager and BoardTrace are too close to call on the numbers: across 5 compared parameters — price, ads, in-app purchases and device support among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Both are free to download. Search Ads Manager sells 4 in-app purchases, starting at $4.99 per 7 days and BoardTrace sells 3 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

## The numbers

| Metric | Search Ads Manager | BoardTrace |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (3 ratings)](https://appshunter.io/ios/app/search-ads-manager-analytics/id1526274521/reviews)** | — |
| Number of ratings | **3** | — |
| Positive reviews | 100.0% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Weekly | — |
| Monetization | Free with in-app purchases | — |
| Size | 24 MB | 1 MB |
| Requires iOS | 17.4 | **17.0** |
| Devices | **iPhone, iPad, Mac** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Remote Sunrise LTD](https://appshunter.io/developer/619088610) | [TECK SOON NG](https://appshunter.io/developer/1896623862) |

## What reviewers say

### Search Ads Manager

[App page](https://appshunter.io/ios/app/search-ads-manager-analytics/id1526274521)

Monitor Apple Search Ads performance, track spend, taps, and installs. Offers bulk campaign management and keyword updates with a paid upgrade. Connects directly to your Apple Ads account.

**Highlights:** Track spend, impressions, taps, and installs, Review trends and reports by date range, Adjust daily budgets and bids, Bulk keyword updates, Create single keyword ad groups, Manage ad groups and ads

**Features:** Family Sharing, Vision Pro support

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium - 1 week | $4.99 | per 7 days |
| Premium - 1 month | $9.99 | per month |
| Premium - 1 year | $19.99 | per year |
| Premium - lifetime | $39.99 | one-time |


### BoardTrace

[App page](https://appshunter.io/ios/app/boardtrace/id6792508772)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| BoardTrace Pro Monthly | $4.99 | per month |
| BoardTrace Pro Yearly | $39.99 | per year |
| BoardTrace Pro Lifetime | $79.99 | one-time |


## Frequently asked questions

### Is Search Ads Manager free?

Search Ads Manager is free to download, with in-app purchases available.

### Is BoardTrace free?

BoardTrace is free to download, with in-app purchases available.

### Do Search Ads Manager or BoardTrace have ads?

Neither Search Ads Manager nor BoardTrace shows ads.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*