Comparison

Thrive by Katie vs MOMDAY

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Thrive by Katie

This app offers a comprehensive women's fitness and wellness experience with diverse workout programs, simple nutrition guidance, and an exclusive community for support. It caters to various fitness levels and goals, including prenatal and postnatal care, with effective and efficient routines.

Highlights
  • Pilates, strength, and weight loss programs
  • Prenatal & postnatal workouts
  • Home & gym workout options
  • Video demonstrations
  • Activity & progress tracking
  • Healthy recipes with macronutrient breakdowns
  • Exclusive community support
Features
Read full description

Thrive is more than just a workout app—it’s a women’s fitness and wellness community designed to help you become the strongest, healthiest, and most confident version of yourself. Whether you’re into Pilates, strength training, weight loss workouts, or prenatal/postnatal fitness, there’s a program built just for you. You don’t need to spend hours in the gym—every workout is designed to be effective, efficient, and empowering so you can train with confidence and see real results. Workouts for Every Woman - Pilates, Strength Training & Weight Loss Programs to fit your goals - Prenatal & Postnatal Workouts for pregnancy & postpartum recovery - Home & Gym Workouts – Choose what fits your lifestyle - Daily Workout Categories (Upper Body, Lower Body, Abs, No Equipment & More) - Full Video Demonstrations to take the guesswork out of your training - Activity & Progress Tracking to stay motivated Nutrition & Healthy Eating Made Simple - Easy, Delicious Recipes with step-by-step instructions - Macronutrient Breakdowns to support your goals - Daily Featured Meal to keep healthy eating fun and exciting Thrive’s Exclusive Community – Your Support System - Ask questions & connect with Katie and other members - Share your progress, workouts & favorite recipes - Learn from expert guides on fitness, nutrition & wellness topics Ready to Start Your Journey? Join thousands of women worldwide who are thriving! Get started with a 7-day free trial and unlock full access to workouts, meal plans & community support. Download Thrive by Katie today and take the first step toward becoming your best self! Monthly Premium membership is an auto-renewal monthly subscription for $14.99 Yearly Premium membership is an auto-renewal yearly subscription for $114.99. Payment is handled by your iTunes Account. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Account will be charged for renewal within 24-hours prior to the end of the current period, and identify the cost of the renewal. Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase. Terms of Use: https://thrive.web.app/terms_and_conditions Privacy Policy: https://thrive.web.app/privacy_policy

About

MOMDAY

This app provides guided fitness routines and educational content for pregnancy and postpartum stages. It offers personalized workouts, labor preparation, and postpartum recovery sessions, all designed by experts to support women's health and well-being.

Highlights
  • Prenatal and postpartum workout programs
  • Labor preparation and rehab sessions
  • Weekly customized routines
  • Themed fitness studios
  • Educational videos on body changes
  • Progress tracking and scheduling
  • Community support
Features
Read full description

MOMDAY is a pregnancy and postpartum fitness app built for exactly where you are. Tell us your due date or delivery date, and your program matches your exact week of pregnancy or stage of postpartum, so you never have to guess what to do. Founded and led by Ella Dove, a mother of two, MOMDAY exists to rewrite the outdated story about what women can and can't do during pregnancy and postpartum. It's not about the mirror. It's about progress: showing up for yourself, wherever you are today. We call it The Strength That Carries. PREGNANCY • A week-by-week program across all three trimesters, based on your due date • New workouts every week as your body changes • A Labor Prep series, added automatically at week 34 and open to join anytime POSTPARTUM • Four levels that build in order: Early Postpartum, Core & Pelvic Floor, Return to Strength and Signature Strong • A starting point set by your delivery date, delivery type and where you are in recovery • Progression by phase, not by the calendar, so you're never rushed • Cesarean-specific programming, plus a dedicated cesarean recovery series TRAIN YOUR WAY • Follow Along: continuous guided video workouts, at home or at the gym • Self-Paced: an exercise list with demo videos, worked through at your own speed • A 30- or 60-minute option and a gym or at-home option on every Self-Paced program, except postpartum Levels 1 and 2, which are built for early recovery • Rep logging, autofill from your last session and exercise swaps when you need them HUNDREDS OF WORKOUTS AND CLASSES • Strength, Mobility, Pain Relief, Yoga, Pilates, HIIT and Meditation classes • Filters for length and body focus, or series you can follow from start to finish • Every program is led by Ella Dove, with classes from a team of women trainers • Education modules for pregnancy and postpartum that you can rewatch anytime from the Today tab MUSIC THAT MOVES WITH YOU • Built-in, ad-free music stations that start with your first workout • Apple Music, or your own music from any app APPLE WATCH AND APPLE HEALTH • A dedicated Apple Watch app that starts a workout on your wrist when you begin a class on your iPhone • Live heart rate and heart-rate zones while you train • Workouts saved to Apple Health that count toward your Activity rings STAY ON TRACK • A calendar where you pick your workout days and drag sessions to reschedule • Daily reminders and weekly streaks that count everything you complete • Logging for walks, runs, swims, rides and other activities • Automatic downloads of your next workouts for offline use • AirPlay to your TV • A native iPad app, so you can train on a bigger screen COMMUNITY • Posts, photos and comments with women who get it • A check-in and a share card at the end of every workout GET STARTED Download MOMDAY on iPhone or iPad and start your free 7-day trial, no payment method required. After the trial, a MOMDAY membership (monthly or annual) unlocks your full program and every class. Subscriptions are billed through your Apple ID, renew automatically unless cancelled at least 24 hours before the end of the current period, and can be managed in your App Store account settings. Check with your healthcare provider before starting or continuing exercise during pregnancy or after birth. Terms: https://momday.com/policies/terms-of-service Privacy Policy: https://momday.com/policies/privacy-policy Questions? hello@momday.com

Screenshots

Thrive by Katie4 screens
MOMDAY4 screens

Verdict

The call

The clearest difference is monetization model: MOMDAY at free with in-app purchases against Thrive by Katie's subscription. Thrive by Katie's advantage is ads (none vs shown) and update cadence (weekly vs every 2 months). On price, rating, review sentiment and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Thrive by Katie sells 6 in-app purchases, starting at $12.99 per month and MOMDAY sells 3 in-app purchases, starting at $19.00 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for Thrive by Katie against 5.0 for MOMDAY. That said, the two scores are not equally well evidenced: Thrive by Katie has 427 ratings behind it against 24, so its average is the more settled of the two. Written reviews split almost evenly too, at 100% and 100% positive.

UpkeepUpdate frequency

Thrive by Katie ships an update weekly, MOMDAY every 2 months. The most recent releases landed on October 13, 2026 and October 14, 2026 respectively.

Scorecard4 real differences · 6 level
Thrive by Katie versus MOMDAY: the parameters behind the verdict, then further details
ParameterThrive by KatieMOMDAY
PriceFreeFree
Rating4.9 (427 ratings)5.0 (24 ratings) — better
Positive reviews100.0% of reviews100.0% of reviews
Number of ratings427 — better24
Update frequencyWeekly — betterEvery 2 months
AdsNo — betterYes
In-app purchasesYesYes
MonetizationSubscriptionFree with in-app purchases — better
DevicesiPhone, iPad, iPod, Apple WatchiPhone, iPad, iPod, Apple Watch
Requires iOS15.0 — better15.1
Further details — not scored
Size417 MB73 MB
Age rating4+17+
DeveloperKatharine YovinMomday LLC

Customer experience

Thrive by Katie

All ratings427 ratings
Positive99.1%
Neutral0.7%
Negative0.2%
Written reviews86 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

MOMDAY

All ratings24 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews5 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

6 purchases

Thrive by Katie

Subscriptions6
  • Monthly Subscription$12.991 Month
  • Monthly Subscription7 Days trial$24.991 Month
  • Monthly Subscription7 Days trial$34.991 Month
Show 3 more
  • Yearly Subscription$114.991 Year
  • Yearly Subscription7 Days trial$189.991 Year
  • Annual Subscription7 Days trial$229.991 Year
3 purchases

MOMDAY

Subscriptions3
  • Monthly Subscription7 Days trial$19.001 Month
  • Quarterly Subscription7 Days trial$49.003 Months
  • Annual Subcription7 Days trial$169.001 Year

Questions

Is Thrive by Katie free?
Thrive by Katie is free to download, with in-app purchases available.
Is MOMDAY free?
MOMDAY is free to download, with in-app purchases available.
Which has better reviews, Thrive by Katie or MOMDAY?
MOMDAY is rated higher. Thrive by Katie averages 4.9 out of 5 from 427 ratings, while MOMDAY averages 5.0 from 24 ratings.
Do Thrive by Katie or MOMDAY have ads?
MOMDAY shows ads; Thrive by Katie does not.
Which is updated more often, Thrive by Katie or MOMDAY?
Thrive by Katie ships an update weekly, and MOMDAY every 2 months. Most recently, Thrive by Katie was updated on October 13, 2026 and MOMDAY on October 14, 2026.

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