# Forever52 vs W Cosmetics

The clearest difference is rating: W Cosmetics at 5.0 against Forever52's 4.5. W Cosmetics also leads on review sentiment (56% vs 32%) and ratings volume (7 vs 2). Forever52's advantage is ads (none vs shown) and device support (3 vs 1). On price, update cadence, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

W Cosmetics holds the better App Store score, 5.0 against 4.5. Both are backed by a comparable volume of ratings — 2 and 7 respectively. Written reviews point the same way: 32% of Forever52's written reviews are positive against 56% of W Cosmetics's.

Forever52 ships an update every 5 weeks, W Cosmetics every 3 weeks. The most recent releases landed on October 24, 2026 and October 7, 2026 respectively.

## The numbers

| Metric | Forever52 | W Cosmetics |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (2 ratings)](https://appshunter.io/ios/app/forever52/id1529236420/reviews) | **[5.0 (7 ratings)](https://appshunter.io/ios/app/w-cosmetics/id1557991441/reviews)** |
| Number of ratings | 2 | **7** |
| Positive reviews | 32.0% of reviews | **55.6% of reviews** |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Every 5 weeks | **Every 3 weeks** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 84 MB | 66 MB |
| Requires iOS | **15.1** | 16.4 |
| Devices | **iPhone, iPad, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [future makeup (india) private limited](https://appshunter.io/developer/1661786010) | [W Cosmetics LLC](https://appshunter.io/developer/1557991443) |

## What reviewers say

### Forever52

[App page](https://appshunter.io/ios/app/forever52/id1529236420)

Discover a wide range of fashion and makeup products designed to enhance beauty and confidence. This brand offers advanced cosmetic solutions, making the latest trends accessible globally.

**Highlights:** Extensive makeup product range, Advanced cosmetic technology, Global accessibility, Fashion-forward designs, Confidence-boosting beauty solutions

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- ♥️ Love the lipstick
- 👍 Great brand for skincare
- 🌟 Amazing selection of beauty products
- 💄 Amazing lipsticks, variety of colors
- 📦 All beauty products in one platform

**What reviewers complain about**

- 😞 App not updating
- 😠 Update loop issue
- 👎 No proper support
- 🚚 Sent used/demo products
- 💸 Money taken, no response

**Reported bugs**

- App not updating
- Update button leads to a loop
- App crashes when accessing specific products
- App not showing orders after payment
- Incorrect tracking details provided

**Requested features**

- Fix app update loop
- Improve customer support responsiveness
- Add order cancellation option
- Ensure OTP is sent for registration/login
- Fix app crashing issues


### W Cosmetics

[App page](https://appshunter.io/ios/app/w-cosmetics/id1557991441)

Discover trendy, cruelty-free, and vegan beauty products designed for inclusivity and artistry. This shopping app offers fast shipping, free shipping on qualifying orders, and helpful beauty tips and tutorials to enhance your makeup skills.

**Highlights:** Cruelty-free and vegan cosmetics, Free shipping on orders over $35, Fast shipping, Weekly beauty tips, Tutorials

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Forever52 free?

Forever52 is free to download, with no in-app purchases.

### Is W Cosmetics free?

W Cosmetics is free to download, with no in-app purchases.

### Which has better reviews, Forever52 or W Cosmetics?

W Cosmetics is rated higher. Forever52 averages 4.5 out of 5 from 2 ratings, while W Cosmetics averages 5.0 from 7 ratings.

### Do Forever52 or W Cosmetics have ads?

W Cosmetics shows ads; Forever52 does not.

### Which is updated more often, Forever52 or W Cosmetics?

Forever52 ships an update every 5 weeks, and W Cosmetics every 3 weeks. Most recently, Forever52 was updated on October 24, 2026 and W Cosmetics on October 7, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*