# NOMA iQ vs backward

The clearest difference is in-app purchases: NOMA iQ at none against backward's 3. NOMA iQ also leads on ads (none vs shown) and iOS requirement (16.0 vs 18.0). On price, update cadence and device support there is nothing between them.

Both are free to download. backward sells 3 in-app purchases, starting at $3.99 per month. NOMA iQ asks for nothing beyond the download.

NOMA iQ ships an update every 6 weeks, backward monthly. The most recent releases landed on October 27, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | NOMA iQ | backward |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[3.9 (11 ratings)](https://appshunter.io/ios/app/noma-iq/id1529654633/reviews)** | — |
| Number of ratings | **11** | — |
| Positive reviews | 19.3% of reviews | — |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 6 weeks | **Monthly** |
| Monetization | Free | — |
| Size | 147 MB | 40 MB |
| Requires iOS | **16.0** | 18.0 |
| Devices | iPhone | iPhone |
| Age rating | 4+ | 17+ |
| Developer | [Canadian Tire Corporation, Limited](https://appshunter.io/developer/403884882) | [16775501 Canada Inc.](https://appshunter.io/developer/1784599993) |

## What reviewers say

### NOMA iQ

[App page](https://appshunter.io/ios/app/noma-iq/id1529654633)

Control your smart home devices from one app. Automate routines, set schedules, and manage lighting and power with voice commands. Features advanced cybersecurity to protect your home.

**Highlights:** All-in-one device control, Voice control integration, Customizable routines and schedules, Device grouping by room, Family and friend sharing, DataGuard cybersecurity

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Easy setup and installation process
- 🎨 Good color customization for smart bulbs
- 📱 Convenient remote control from anywhere
- 🔊 Voice control integration with Alexa
- ⏰ Scheduling and automation capabilities

**What reviewers complain about**

- 🐛 Frequent app crashes and freezes
- 🔌 Constant connectivity and disconnection issues
- ⏱️ Slow response times for commands
- 💾 Experiences/schedules fail to save properly
- 🔐 Password reset functionality broken

**Reported bugs**

- Password reset doesn't work
- App goes unresponsive periodically
- Timer/schedule settings don't save across all days
- Add lightbulb connect button non-functional
- No notifications after iOS update

**Requested features**

- HomeKit integration for iOS devices
- Widget support for quick access from home/lock screen
- Clone and edit experiences functionality
- Individual light control with preset saving
- Desktop/web app alternative to mobile app


### backward

[App page](https://appshunter.io/ios/app/backward/id6739272149)

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Pro | $3.99 | per month |
| Annual Pro | $34.99 | per year |
| Message Pack | $0.99 | one-time |


## Frequently asked questions

### Is NOMA iQ free?

NOMA iQ is free to download, with no in-app purchases.

### Is backward free?

backward is free to download, with in-app purchases available.

### Do NOMA iQ or backward have ads?

backward shows ads; NOMA iQ does not.

### Which is updated more often, NOMA iQ or backward?

NOMA iQ ships an update every 6 weeks, and backward monthly. Most recently, NOMA iQ was updated on October 27, 2026 and backward on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*