# Makeup DIY vs HeyGorgeous

The clearest difference is review sentiment: Makeup DIY at 80% against HeyGorgeous's 36%. Makeup DIY also leads on iOS requirement (13.0 vs 16.0). HeyGorgeous's advantage is ads (none vs shown) and update cadence (weekly vs every 4 months). On price, in-app purchases, monetization model and device support there is nothing between them.

Both are free to download. Makeup DIY sells 3 in-app purchases, starting at $2.99 per month and HeyGorgeous sells 12 in-app purchases, starting at $9.99 per 7 days. Whichever you choose, the download price is not the number that matters.

HeyGorgeous holds the better App Store score, 4.5 against 4.1. Both are backed by a comparable volume of ratings — 185 and 624 respectively. Written reviews complicate that: 80% of Makeup DIY's written reviews are positive against 36% of HeyGorgeous's, so the app with the better star average is not the one people write more warmly about.

Makeup DIY ships an update every 4 months, HeyGorgeous weekly. The most recent releases landed on October 27, 2026 and October 28, 2026 respectively.

## The numbers

| Metric | Makeup DIY | HeyGorgeous |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.1 (185 ratings)](https://appshunter.io/ios/app/makeup-diy-eye-face-brows/id1532639467/reviews) | **[4.5 (624 ratings)](https://appshunter.io/ios/app/heygorgeous/id6739300544/reviews)** |
| Number of ratings | 185 | **624** |
| Positive reviews | **79.8% of reviews** | 36.4% of reviews |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | Every 4 months | **Weekly** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 170 MB | 98 MB |
| Requires iOS | **13.0** | 16.0 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Zhanna Zairova](https://appshunter.io/developer/1531657198) | [wazo ventures UG (haftungsbeschrankt)](https://appshunter.io/developer/1784725028) |

## What reviewers say

### Makeup DIY

[App page](https://appshunter.io/ios/app/makeup-diy-eye-face-brows/id1532639467)

Learn to apply makeup with detailed, step-by-step tutorials for eyes, lips, and face. This app offers a collection of beautiful, cool, and stylish makeup looks that are easy to follow. All tutorials are available offline, making it convenient to practice and master makeup application anytime, anywhere.

**Highlights:** Step-by-step eye makeup tutorials, Step-by-step lip makeup tutorials, Step-by-step face makeup tutorials, Offline access to all tutorials, Easy-to-follow instructions, Learn to apply eyeshadow, lipstick, eyeliner

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium Makeup | $2.99 | per month |
| Premium Makeup | $2.99 | per month |
| Premium Makeup | $3.99 | one-time |

**What reviewers like**

- 👍 Easy to use
- 🎨 Helpful tutorials
- 💡 Detailed step-by-step instructions
- 🎓 Great for beginners
- 🤩 Awesome makeup looks

**What reviewers complain about**

- 💰 Too many locked features
- 📺 Aggressive and intrusive ads
- 🙁 Limited free content
- 🤔 Needs more free tutorial options
- 🌈 Lack of diverse skin tone options

**Reported bugs**

- Tutorials not accessible due to ads
- Frequent crashes and freezes

**Requested features**

- More free tutorial options
- Wider range of makeup styles and skin tones
- Video tutorials in addition to images
- Reduced ad frequency and duration


### HeyGorgeous

[App page](https://appshunter.io/ios/app/heygorgeous/id6739300544)

This AI-powered beauty assistant offers personalized skin analysis, color matching, and face shape recommendations. Create a unique beauty guide to enhance your natural radiance and discover tailored makeup and hairstyle tips. Explore natural beauty solutions and achieve your beauty goals.

**Highlights:** Personalized skin analysis and care tips, Color analysis for complementary palettes, Face shape analysis with makeup/hairstyle tips, Natural and chemical-free beauty solutions, Goal-based beauty advice, Friend referral program for free generation

**Features:** macOS Compatibility

**In-app purchases (12)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 1 Scan Weekly | $9.99 | per 7 days |
| 1 Scan Monthly | $9.99 | per month |
| 2 Scan Weekly | $11.99 | per 7 days |
| 2 Scans Monthly | $11.99 | per month |
| 4 Scans Weekly | $14.99 | per 7 days |
| 4 Scans Monthly | $14.99 | per month |
| 1 Scan Plan | $8.99 | one-time |
| 1 Scan | $8.99 | one-time |
| 2 Scan | $11.99 | one-time |
| 2 Scan Plan | $11.99 | one-time |
| 4 Scan | $15.99 | one-time |
| 4 Scan Plan | $15.99 | one-time |

**What reviewers like**

- 👍 Good
- 👍 It was alright
- 👍 Hey

**What reviewers complain about**

- 💰 It's not free
- 💰 Doesn't work!
- 💰 DONT WASTE YOUR TIME!
- 💰 This app is not worth it
- 💰 Scam

**Reported bugs**

- Results are HORRIBLE and made me pay anyway!
- I payed for my results and it took my money and didn't even give me my results.

**Requested features**

- Code needed


## Frequently asked questions

### Is Makeup DIY free?

Makeup DIY is free to download, with in-app purchases available.

### Is HeyGorgeous free?

HeyGorgeous is free to download, with in-app purchases available.

### Which has better reviews, Makeup DIY or HeyGorgeous?

HeyGorgeous is rated higher. Makeup DIY averages 4.1 out of 5 from 185 ratings, while HeyGorgeous averages 4.5 from 624 ratings.

### Do Makeup DIY or HeyGorgeous have ads?

Makeup DIY shows ads; HeyGorgeous does not.

### Which is updated more often, Makeup DIY or HeyGorgeous?

Makeup DIY ships an update every 4 months, and HeyGorgeous weekly. Most recently, Makeup DIY was updated on October 27, 2026 and HeyGorgeous on October 28, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*