# Cuddle vs Coupled by PumPum®

The clearest difference is rating: Coupled by PumPum® at 5.0 against Cuddle's 4.5. Cuddle's advantage is ratings volume (108 vs 4) and review sentiment (56% vs 40%). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Cuddle sells 13 in-app purchases, starting at $9.99 per month and Coupled by PumPum® sells 4 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.

Coupled by PumPum® holds the better App Store score, 5.0 against 4.5. That said, the two scores are not equally well evidenced: Cuddle has 108 ratings behind it against 4, so its average is the more settled of the two. Written reviews complicate that: 56% of Cuddle's written reviews are positive against 40% of Coupled by PumPum®'s, so the app with the better star average is not the one people write more warmly about.

Cuddle ships an update fortnightly, Coupled by PumPum® weekly. The most recent releases landed on October 16, 2026 and October 6, 2026 respectively.

## The numbers

| Metric | Cuddle | Coupled by PumPum® |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (108 ratings)](https://appshunter.io/ios/app/cuddle-couples-and-relationship/id1534480657/reviews) | **[5.0 (4 ratings)](https://appshunter.io/ios/app/coupled-by-pumpum/id6449776611/reviews)** |
| Number of ratings | **108** | 4 |
| Positive reviews | **55.6% of reviews** | 40.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Fortnightly | **Weekly** |
| Monetization | Free with in-app purchases | Freemium |
| Size | 112 MB | 80 MB |
| Requires iOS | **15.6** | 17.6 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 17+ | 17+ |
| Developer | [ABI Services LTD](https://appshunter.io/developer/1706066073) | [Vanilla b.v.](https://appshunter.io/developer/517474510) |

## What reviewers say

### Cuddle

[App page](https://appshunter.io/ios/app/cuddle-couples-and-relationship/id1534480657)

This app helps couples strengthen their relationship through guided conversations, games, and mood tracking. It offers personalized AI insights and emotional support to foster deeper connection and intimacy, regardless of relationship stage or distance.

**Highlights:** AI relationship assistant, Personalized compatibility insights, Relationship games and questions, Shared mood and habit tracking, Emotional support and guidance, Long-distance relationship tools

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (13)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Cuddle Premium | $9.99 | per month |
| Cuddle Premium | $11.99 | per month |
| Cuddle Premium | $19.99 | per year |
| Cuddle Premium | $29.99 | per year |
| Cuddle Premium | $34.99 | per year |
| Cuddle Premium | $41.99 | per year |
| Cuddle Premium | $49.99 | per year |
| Cuddle Premium | $49.99 | per year |
| Cuddle Premium | $49.99 | per year |
| Cuddle Premium | $59.99 | per year |
| Cuddle Premium | $59.99 | per year |
| Cuddle Premium | $59.99 | per year |
| ASK EXPERT | $6.99 | one-time |


### Coupled by PumPum®

[App page](https://appshunter.io/ios/app/coupled-by-pumpum/id6449776611)

This app helps couples build a daily care routine through guided conversations, shared activities, and relationship checkups. It offers fun quizzes and challenges to deepen connection and foster growth together.

**Highlights:** Daily conversation prompts, Curated couple activities, Weekly relationship checkups, Couple quizzes and challenges, Build daily routines, Strengthen bond

**Features:** macOS Compatibility

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium Subscription | $9.99 | per month |
| Premium Subscription | $14.99 | per month |
| Premium Subscription | $49.99 | per year |
| Premium Subscription | $69.99 | per year |


## Frequently asked questions

### Is Cuddle free?

Cuddle is free to download, with in-app purchases available.

### Is Coupled by PumPum® free?

Coupled by PumPum® is free to download, with in-app purchases available.

### Which has better reviews, Cuddle or Coupled by PumPum®?

Coupled by PumPum® is rated higher. Cuddle averages 4.5 out of 5 from 108 ratings, while Coupled by PumPum® averages 5.0 from 4 ratings.

### Do Cuddle or Coupled by PumPum® have ads?

Neither Cuddle nor Coupled by PumPum® shows ads.

### Which is updated more often, Cuddle or Coupled by PumPum®?

Cuddle ships an update fortnightly, and Coupled by PumPum® weekly. Most recently, Cuddle was updated on October 16, 2026 and Coupled by PumPum® on October 6, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*