# ATAC vs IMG Academy+

The clearest difference is monetization model: IMG Academy+ at free with in-app purchases against ATAC's subscription. IMG Academy+ also leads on ads (none vs shown) and rating (4.6 vs 4.4). ATAC's advantage is review sentiment (77% vs 43%) and iOS requirement (11.0 vs 15.1). On price, ratings volume, update cadence and in-app purchases there is nothing between them.

Both are free to download. ATAC sells 7 in-app purchases, starting at $6.99 per month and IMG Academy+ sells 1 in-app purchase, starting at $99.00 per year. Whichever you choose, the download price is not the number that matters.

IMG Academy+ holds the better App Store score, 4.6 against 4.4. Both are backed by a comparable volume of ratings — 174 and 95 respectively. Written reviews complicate that: 77% of ATAC's written reviews are positive against 43% of IMG Academy+'s, so the app with the better star average is not the one people write more warmly about.

ATAC ships an update every 3 weeks, IMG Academy+ monthly. The most recent releases landed on September 21, 2026 and September 25, 2026 respectively.

## The numbers

| Metric | ATAC | IMG Academy+ |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.4 (174 ratings)](https://appshunter.io/ios/app/atac/id1536746509/reviews) | **[4.6 (95 ratings)](https://appshunter.io/ios/app/img-academy-plus/id1581607815/reviews)** |
| Number of ratings | **174** | 95 |
| Positive reviews | **76.7% of reviews** | 42.9% of reviews |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | **Every 3 weeks** | Monthly |
| Monetization | Subscription | **Free with in-app purchases** |
| Size | 127 MB | 71 MB |
| Requires iOS | **11.0** | 15.1 |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Advanced Training Athletic Club](https://appshunter.io/developer/1536746511) | [NCSA Athletic Recruiting](https://appshunter.io/developer/584421671) |

## What reviewers say

### ATAC

[App page](https://appshunter.io/ios/app/atac/id1536746509)

This app offers elite-level training programs designed by top athletes to help you achieve your sport-specific goals. It includes personalized workouts, cardio, agility, flexibility, and mindset practices, alongside nutrition and recovery tools. Compete on leaderboards and track your progress to reach peak performance.

**Highlights:** Sport-specific training programs, Personalized weight, rep, and set programming, Cardio, agility, and flexibility workouts, Mindset and mental performance training, Custom meal plans and hydration tracking, Sleep and recovery tracking, Monthly and weekly challenge leaderboards

**Features:** macOS Compatibility

**In-app purchases (7)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Subscription | $6.99 | per month |
| Monthly Subscription | $6.99 | per month |
| Monthly Subscription | $14.99 | per month |
| Yearly Subscription | $49.99 | per year |
| Yearly Subscription | $49.99 | per year |
| Yearly Subscription | $69.99 | per year |
| Yearly Subscription | $99.99 | per year |

**What reviewers like**

- 💪 Great for athletes
- 📈 Tracks progress effectively
- 💡 Innovative concept with stats
- 👍 User-friendly interface
- 🌟 Highly recommended

**What reviewers complain about**

- 🐛 Nutrition feature needs improvement
- 🐛 Limited custom food catalog
- 🐛 Bugs and difficult to understand
- 🐛 Setting reverts to default
- 🐛 Macro tracking isn't the best

**Reported bugs**

- Nutrition feature needs improvement
- Custom food catalog is limited
- Setting reverts to default state
- Workout bugs, difficult to understand
- Difficulty entering custom weights/reps

**Requested features**

- Add custom foods and adjust macros
- Add custom foods as catalog
- Add more stats in rating
- Add Fencing
- More flexibility for multi-sport athletes


### IMG Academy+

[App page](https://appshunter.io/ios/app/img-academy-plus/id1581607815)

Enhance your mental game and nutrition with expert-led training. Learn techniques for focus, confidence, and stress management. Connect with a personal coach for tailored guidance and access online group courses.

**Highlights:** Mental performance training, Nutrition guidance, Expert-led courses, Personalized coaching, Breathing exercises, Session notes and resources

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| MVP Subscription | $99.00 | per year |


## Frequently asked questions

### Is ATAC free?

ATAC is free to download, with in-app purchases available.

### Is IMG Academy+ free?

IMG Academy+ is free to download, with in-app purchases available.

### Which has better reviews, ATAC or IMG Academy+?

IMG Academy+ is rated higher. ATAC averages 4.4 out of 5 from 174 ratings, while IMG Academy+ averages 4.6 from 95 ratings.

### Do ATAC or IMG Academy+ have ads?

ATAC shows ads; IMG Academy+ does not.

### Which is updated more often, ATAC or IMG Academy+?

ATAC ships an update every 3 weeks, and IMG Academy+ monthly. Most recently, ATAC was updated on September 21, 2026 and IMG Academy+ on September 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*