# Shop'em All vs E

The clearest difference is update cadence: Shop'em All at fortnightly against E's every 16 months. Shop'em All also leads on iOS requirement (10.0 vs 13.0). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Shop'em All ships an update fortnightly, E every 16 months. The most recent releases landed on October 29, 2026 and October 27, 2026 respectively.

## The numbers

| Metric | Shop'em All | E |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[2.5 (4 ratings)](https://appshunter.io/ios/app/shopem-all/id1536881490/reviews)** | — |
| Number of ratings | **4** | — |
| In-app purchases | No | No |
| Ads | Yes | Yes |
| Update frequency | **Fortnightly** | Every 16 months |
| Monetization | Ad-supported | — |
| Size | 170 MB | 223 MB |
| Requires iOS | **10.0** | 13.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 12+ |
| Developer | [Arsenii Borodin](https://appshunter.io/developer/1846666345) | [Full Fat Productions Ltd](https://appshunter.io/developer/374306144) |

## What reviewers say

### Shop'em All

[App page](https://appshunter.io/ios/app/shopem-all/id1536881490)

Race through a Black Friday mall, collecting money and items at the lowest prices. Avoid obstacles and then resell your purchases for profit. It's a fast-paced shopping spree with a business twist.

**Highlights:** Collect money and items, Avoid obstacles, Resell items for profit, Fast-paced gameplay, Black Friday theme

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### E

[App page](https://appshunter.io/ios/app/e-merge-ency-services/id1659857983)

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Shop'em All free?

Shop'em All is free to download, with no in-app purchases.

### Is E free?

E is free to download, with no in-app purchases.

### Do Shop'em All or E have ads?

Both Shop'em All and E show ads.

### Which is updated more often, Shop'em All or E?

Shop'em All ships an update fortnightly, and E every 16 months. Most recently, Shop'em All was updated on October 29, 2026 and E on October 27, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*