# Choupette vs USmall

The clearest difference is rating: Choupette at 5.0 against USmall's 3.6. Choupette also leads on monetization model (free vs free with in-app purchases). USmall's advantage is ratings volume (74 vs 4). On price, review sentiment, update cadence and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Choupette holds the better App Store score, 5.0 against 3.6. That said, the two scores are not equally well evidenced: USmall has 74 ratings behind it against 4, so its average is the more settled of the two. Written reviews point the same way: 33% of Choupette's written reviews are positive against 27% of USmall's.

Choupette ships an update every 3 weeks, USmall fortnightly. The most recent releases landed on October 15, 2026 and October 18, 2026 respectively.

## The numbers

| Metric | Choupette | USmall |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (4 ratings)](https://appshunter.io/ios/app/choupette/id1544668891/reviews)** | [3.6 (74 ratings)](https://appshunter.io/ios/app/usmall/id6449685439/reviews) |
| Number of ratings | 4 | **74** |
| Positive reviews | **33.3% of reviews** | 26.6% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Fortnightly** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 59 MB | 48 MB |
| Requires iOS | **15.1** | 16.6 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [SHUPET, OOO](https://appshunter.io/developer/1544668893) | [ShopfansRU LLC](https://appshunter.io/developer/1690082697) |

## What reviewers say

### Choupette

[App page](https://appshunter.io/ios/app/choupette/id1544668891)

Shop for children's clothing from a Russian brand with thousands of stylish and casual outfits. Enjoy fast delivery and pickup across Russia, with over 100 stores worldwide. Discover award-winning designs for kids.

**Highlights:** Thousands of clothing models, Nationwide delivery and pickup, Award-winning brand, Mobile shopping experience, Over 100 global stores

**Features:** macOS Compatibility

**In-app purchases:** none


### USmall

[App page](https://appshunter.io/ios/app/usmall/id6449685439)

Shop directly from US stores with this marketplace, offering branded clothing and health products at up to 80% off. Enjoy hassle-free delivery to Russia, with customs handled and payment accepted from Russian cards.

**Highlights:** Direct US store access, Branded clothing and health products, Discounts up to 80%, Direct shipping to Russia, Customs handled, Russian card payments accepted, Weekend customer support

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 📦 Goods arrive intact and on time
- 🌍 Access to international goods
- 👍 Generally good app interface
- ✅ Compensation for issues provided

**What reviewers complain about**

- ❌ App not loading/opening
- ❌ App crashes/freezes
- ❌ Orders frequently cancelled
- ❌ Delayed deliveries
- ❌ Poor customer support

**Reported bugs**

- Application does not load
- Application does not open after update
- Application freezes when scrolling
- Images do not load
- Application does not update

**Requested features**

- Fix app loading issues
- Improve customer support responsiveness
- Allow order cancellation
- Add product reviews with photos
- Provide clearer size charts


## Frequently asked questions

### Is Choupette free?

Choupette is free to download, with no in-app purchases.

### Is USmall free?

USmall is free to download, with no in-app purchases.

### Which has better reviews, Choupette or USmall?

Choupette is rated higher. Choupette averages 5.0 out of 5 from 4 ratings, while USmall averages 3.6 from 74 ratings.

### Do Choupette or USmall have ads?

Neither Choupette nor USmall shows ads.

### Which is updated more often, Choupette or USmall?

Choupette ships an update every 3 weeks, and USmall fortnightly. Most recently, Choupette was updated on October 15, 2026 and USmall on October 18, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*