# The E vs Execute

The clearest difference is rating: The E at 5.0 against Execute's 4.3. Execute's advantage is ratings volume (14 vs 1). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. The E sells 8 in-app purchases, starting at $1.99 per month and Execute sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

The E holds the better App Store score, 5.0 against 4.3. That said, the two scores are not equally well evidenced: Execute has 14 ratings behind it against 1, so its average is the more settled of the two.

The E ships an update weekly, Execute every 5 days. Both last shipped on November 3, 2026.

## The numbers

| Metric | The E | Execute |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (1 ratings)](https://appshunter.io/ios/app/the-e-diary/id1547169274/reviews)** | [4.3 (14 ratings)](https://appshunter.io/ios/app/execute-daily-planner/id1644423937/reviews) |
| Number of ratings | 1 | **14** |
| Positive reviews | — | 72.7% of reviews |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Weekly | **Every 5 days** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 4 MB | 11 MB |
| Requires iOS | 17.0 | 17.0 |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Daniel ILLESCAS ROMERO](https://appshunter.io/developer/1225393667) | [Innovatism LLC](https://appshunter.io/developer/955315491) |

## What reviewers say

### The E

[App page](https://appshunter.io/ios/app/the-e-diary/id1547169274)

A private digital journal for your notes and memories. Attach images, customize your entries with fonts and colors, and keep your data secure with optional cloud sync and a lock mode. Export your diary in various formats.

**Highlights:** Unlimited writing, Cloud sync (iCloud), Attach images, Custom fonts and colors, Lock mode for privacy, Export to HTML, RTF, text, and PDF

**Features:** macOS Compatibility, Family Sharing, Vision Pro support

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Pro+ Monthly | $1.99 | per month |
| Pro+ Yearly | $9.99 | per year |
| PDF Book Export | $0.99 | one-time |
| Advanced search | $0.99 | one-time |
| Icon pack 1 | $0.99 | one-time |
| Pink theme | $0.99 | one-time |
| PRO version | $4.99 | one-time |
| Pro+ Lifetime | $19.99 | one-time |


### Execute

[App page](https://appshunter.io/ios/app/execute-daily-planner/id1644423937)

Organize your day and manage projects efficiently with interactive task cards. Utilize flexible views like lists, timelines, and Kanban boards to prioritize, time-block, and track progress. Stay focused and complete important tasks effectively.

**Highlights:** Interactive task cards, Time-blocking on a timeline, Eisenhower matrix prioritization, Kanban board workflow, Built-in Pomodoro timer, Project milestones and dependencies

**Features:** macOS Compatibility, Family Sharing

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Execute Pro | $19.99 | one-time |


## Frequently asked questions

### Is The E free?

The E is free to download, with in-app purchases available.

### Is Execute free?

Execute is free to download, with in-app purchases available.

### Which has better reviews, The E or Execute?

The E is rated higher. The E averages 5.0 out of 5 from 1 ratings, while Execute averages 4.3 from 14 ratings.

### Do The E or Execute have ads?

Neither The E nor Execute shows ads.

### Which is updated more often, The E or Execute?

The E ships an update weekly, and Execute every 5 days. Most recently, The E was updated on November 3, 2026 and Execute on November 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*