# WE SHAPE vs Ruler

The clearest difference is in-app purchases: WE SHAPE at none against Ruler's 1. WE SHAPE also leads on ads (none vs shown) and iOS requirement (11.0 vs 15.1). Ruler's advantage is update cadence (monthly vs every 6 months). On price and device support there is nothing between them.

Both are free to download. Ruler sells 1 one-off in-app purchase. WE SHAPE asks for nothing beyond the download.

WE SHAPE ships an update every 6 months, Ruler monthly. The most recent releases landed on September 14, 2026 and September 17, 2026 respectively.

## The numbers

| Metric | WE SHAPE | Ruler |
| --- | --- | --- |
| Price | Free | Free |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 6 months | **Monthly** |
| Size | 60 MB | 90 MB |
| Requires iOS | **11.0** | 15.1 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 4+ | 12+ |
| Developer | [O2 Financial JSC](https://appshunter.io/developer/1403681287) | [xita apps](https://appshunter.io/developer/1461041968) |

## What reviewers say

### WE SHAPE

[App page](https://appshunter.io/ios/app/we-shape/id1550073336)

**Features:** macOS Compatibility

**In-app purchases:** none


### Ruler

[App page](https://appshunter.io/ios/app/ruler-measuring-tape/id1639869883)

**Features:** macOS Compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Remove_Ads_Show_History | $4.99 | one-time |


## Frequently asked questions

### Is WE SHAPE free?

WE SHAPE is free to download, with no in-app purchases.

### Is Ruler free?

Ruler is free to download, with in-app purchases available.

### Do WE SHAPE or Ruler have ads?

Ruler shows ads; WE SHAPE does not.

### Which is updated more often, WE SHAPE or Ruler?

WE SHAPE ships an update every 6 months, and Ruler monthly. Most recently, WE SHAPE was updated on September 14, 2026 and Ruler on September 17, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*