# Shape Software vs Optimal Blue

The clearest difference is rating: Optimal Blue at 4.9 against Shape Software's 4.2. Optimal Blue also leads on ratings volume (196 vs 17). Shape Software's advantage is iOS requirement (13.0 vs 18.6). On price, review sentiment, update cadence and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Optimal Blue holds the better App Store score, 4.9 against 4.2. That said, the two scores are not equally well evidenced: Optimal Blue has 196 ratings behind it against 17, so its average is the more settled of the two. Written reviews complicate that: 86% of Shape Software's written reviews are positive against 80% of Optimal Blue's, so the app with the better star average is not the one people write more warmly about.

Shape Software ships an update every 3 weeks, Optimal Blue monthly. The most recent releases landed on June 1, 2026 and September 23, 2026 respectively.

## The numbers

| Metric | Shape Software | Optimal Blue |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.2 (17 ratings)](https://appshunter.io/ios/app/shape-software/id1554101055/reviews) | **[4.9 (196 ratings)](https://appshunter.io/ios/app/optimal-blue-ppe/id6469644596/reviews)** |
| Number of ratings | 17 | **196** |
| Positive reviews | **85.7% of reviews** | 80.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 3 weeks** | Monthly |
| Monetization | Free | Free |
| Size | 51 MB | 36 MB |
| Requires iOS | **13.0** | 18.6 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, Apple Watch |
| Age rating | 4+ | 4+ |
| Developer | [Shape Software Inc](https://appshunter.io/developer/1467001006) | [Optimal Blue LLC](https://appshunter.io/developer/819598914) |

## What reviewers say

### Shape Software

[App page](https://appshunter.io/ios/app/shape-software/id1554101055)

This cloud-based sales software uses intelligent automation to streamline and organize daily tasks. Connect with customers and focus on your business from any mobile device.

**Highlights:** Cloud-based CRM, Intelligent automation, Sales organization, Customer connectivity, Mobile access

**Features:** macOS Compatibility

**In-app purchases:** none


### Optimal Blue

[App page](https://appshunter.io/ios/app/optimal-blue-ppe/id6469644596)

Access a comprehensive mortgage pricing and product engine on your mobile device. Track market indices, receive real-time updates, and generate instant, accurate loan quotes. Ideal for mortgage professionals needing on-the-go access to pricing data and scenario analysis.

**Highlights:** Mortgage product, pricing, and eligibility engine, Track mortgage market indices (OBMMI™), Receive push notifications for updates, Price scenarios and save favorites, Automatic scenario refresh, Access full pricing inputs and custom fields, View eligible and ineligible products with reasons

**Features:** Apple Watch app

**In-app purchases:** none


## Frequently asked questions

### Is Shape Software free?

Shape Software is free to download, with no in-app purchases.

### Is Optimal Blue free?

Optimal Blue is free to download, with no in-app purchases.

### Which has better reviews, Shape Software or Optimal Blue?

Optimal Blue is rated higher. Shape Software averages 4.2 out of 5 from 17 ratings, while Optimal Blue averages 4.9 from 196 ratings.

### Do Shape Software or Optimal Blue have ads?

Neither Shape Software nor Optimal Blue shows ads.

### Which is updated more often, Shape Software or Optimal Blue?

Shape Software ships an update every 3 weeks, and Optimal Blue monthly. Most recently, Shape Software was updated on June 1, 2026 and Optimal Blue on September 23, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*