# AB Designs, Co. vs Custom by Estee

The clearest difference is ads: Custom by Estee at none against AB Designs, Co.'s shown. Custom by Estee also leads on monetization model (free vs free with in-app purchases) and device support (3 vs 1). AB Designs, Co.'s advantage is update cadence (every 4 weeks vs every 12 months) and ratings volume (84 vs 3). On price, rating, in-app purchases and iOS requirement there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 5.0 for AB Designs, Co. against 5.0 for Custom by Estee. That said, the two scores are not equally well evidenced: AB Designs, Co. has 84 ratings behind it against 3, so its average is the more settled of the two.

AB Designs, Co. ships an update every 4 weeks, Custom by Estee every 12 months. The most recent releases landed on October 25, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | AB Designs, Co. | Custom by Estee |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [5.0 (84 ratings)](https://appshunter.io/ios/app/ab-designs-co/id1555337655/reviews) | **[5.0 (3 ratings)](https://appshunter.io/ios/app/custom-by-estee/id6748089871/reviews)** |
| Number of ratings | **84** | 3 |
| Positive reviews | 100.0% of reviews | — |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | **Every 4 weeks** | Every 12 months |
| Monetization | Free with in-app purchases | **Free** |
| Size | 71 MB | 100 MB |
| Requires iOS | 16.4 | **15.0** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Unified Web Ltd](https://appshunter.io/developer/1555337657) | [BLUE BIRD MEDIA & MARKETING SOLUTIONS, INC.](https://appshunter.io/developer/1699268504) |

## What reviewers say

### AB Designs, Co.

[App page](https://appshunter.io/ios/app/ab-designs-co/id1555337655)

Discover a wide range of crafting supplies and custom-designed items. This app offers a convenient way to shop for embroidery materials, tumblers, and more, directly from a growing business. Explore collections and find everything you need for your creative projects.

**Highlights:** Embroidery supplies, Glitter and stainless steel tumblers, Vinyl cutting machine products, Direct to garment printing supplies, Customizable craft items

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Custom by Estee

[App page](https://appshunter.io/ios/app/custom-by-estee/id6748089871)

Discover curated art supplies and creative tools designed to enhance your artistic process. Explore collections tailored to your style and find everything needed to spark inspiration for your next project.

**Highlights:** Curated shopping experience, Quality art supplies, Creative tools, Style-based collections, Inspiration for projects

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is AB Designs, Co. free?

AB Designs, Co. is free to download, with no in-app purchases.

### Is Custom by Estee free?

Custom by Estee is free to download, with no in-app purchases.

### Which has better reviews, AB Designs, Co. or Custom by Estee?

Custom by Estee is rated higher. AB Designs, Co. averages 5.0 out of 5 from 84 ratings, while Custom by Estee averages 5.0 from 3 ratings.

### Do AB Designs, Co. or Custom by Estee have ads?

AB Designs, Co. shows ads; Custom by Estee does not.

### Which is updated more often, AB Designs, Co. or Custom by Estee?

AB Designs, Co. ships an update every 4 weeks, and Custom by Estee every 12 months. Most recently, AB Designs, Co. was updated on October 25, 2026 and Custom by Estee on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*