# W Cosmetics vs Profusion Cosmetics

The clearest difference is ads: Profusion Cosmetics at none against W Cosmetics's shown. Profusion Cosmetics also leads on monetization model (free vs free with in-app purchases) and review sentiment (75% vs 56%). W Cosmetics's advantage is update cadence (every 3 weeks vs every 6 months). On price, rating and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 5.0 for W Cosmetics against 4.9 for Profusion Cosmetics. That said, the two scores are not equally well evidenced: Profusion Cosmetics has 56 ratings behind it against 7, so its average is the more settled of the two. Written reviews are what separate them: 56% of W Cosmetics's written reviews are positive against 75% of Profusion Cosmetics's.

W Cosmetics ships an update every 3 weeks, Profusion Cosmetics every 6 months. Both last shipped on November 3, 2026.

## The numbers

| Metric | W Cosmetics | Profusion Cosmetics |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (7 ratings)](https://appshunter.io/ios/app/w-cosmetics/id1557991441/reviews)** | [4.9 (56 ratings)](https://appshunter.io/ios/app/profusion-cosmetics/id1607980347/reviews) |
| Number of ratings | 7 | **56** |
| Positive reviews | 55.6% of reviews | **75.0% of reviews** |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | **Every 3 weeks** | Every 6 months |
| Monetization | Free with in-app purchases | **Free** |
| Size | 66 MB | 186 MB |
| Requires iOS | 16.4 | **13.0** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [W Cosmetics LLC](https://appshunter.io/developer/1557991443) | [Vajro Inc](https://appshunter.io/developer/1516299817) |

## What reviewers say

### W Cosmetics

[App page](https://appshunter.io/ios/app/w-cosmetics/id1557991441)

Discover trendy, cruelty-free, and vegan beauty products designed for inclusivity and artistry. This shopping app offers fast shipping, free shipping on qualifying orders, and helpful beauty tips and tutorials to enhance your makeup skills.

**Highlights:** Cruelty-free and vegan cosmetics, Free shipping on orders over $35, Fast shipping, Weekly beauty tips, Tutorials

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Profusion Cosmetics

[App page](https://appshunter.io/ios/app/profusion-cosmetics/id1607980347)

Discover high-quality makeup palettes at affordable prices. This app offers innovative products crafted with 20 years of industry experience, designed to meet customer needs and desires.

**Highlights:** High-quality makeup palettes, Affordable pricing, Innovative product development, 20 years of industry experience, Customer-focused design

**Features:** Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is W Cosmetics free?

W Cosmetics is free to download, with no in-app purchases.

### Is Profusion Cosmetics free?

Profusion Cosmetics is free to download, with no in-app purchases.

### Which has better reviews, W Cosmetics or Profusion Cosmetics?

W Cosmetics is rated higher. W Cosmetics averages 5.0 out of 5 from 7 ratings, while Profusion Cosmetics averages 4.9 from 56 ratings.

### Do W Cosmetics or Profusion Cosmetics have ads?

W Cosmetics shows ads; Profusion Cosmetics does not.

### Which is updated more often, W Cosmetics or Profusion Cosmetics?

W Cosmetics ships an update every 3 weeks, and Profusion Cosmetics every 6 months. Most recently, W Cosmetics was updated on November 3, 2026 and Profusion Cosmetics on November 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*