# Theme Store vs Magic Theme

The clearest difference is rating: Magic Theme at 4.6 against Theme Store's 2.9. Magic Theme also leads on review sentiment (87% vs 50%) and ads (none vs shown). On price, update cadence, in-app purchases and monetization model there is nothing between them.

Both are free to download. Theme Store sells 4 in-app purchases, starting at $1.99 per month and Magic Theme sells 4 in-app purchases, starting at $4.99 per 7 days. Whichever you choose, the download price is not the number that matters.

Magic Theme holds the better App Store score, 4.6 against 2.9. That said, the two scores are not equally well evidenced: Magic Theme has 1.2K ratings behind it against 20, so its average is the more settled of the two. Written reviews point the same way: 50% of Theme Store's written reviews are positive against 87% of Magic Theme's.

Theme Store ships an update monthly, Magic Theme every 3 weeks. Both last shipped on September 16, 2026.

## The numbers

| Metric | Theme Store | Magic Theme |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.9 (20 ratings)](https://appshunter.io/ios/app/theme-store-widget-changer/id1558427419/reviews) | **[4.6 (1.2K ratings)](https://appshunter.io/ios/app/magic-theme-custom-home-screen/id1642735167/reviews)** |
| Number of ratings | 20 | **1.2K** |
| Positive reviews | 50.0% of reviews | **87.0% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | Monthly | **Every 3 weeks** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 27 MB | 77 MB |
| Requires iOS | 15.0 | **14.0** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Luan Tran Minh](https://appshunter.io/developer/1237758272) | [BC LTD](https://appshunter.io/developer/1641673377) |

## What reviewers say

### Theme Store

[App page](https://appshunter.io/ios/app/theme-store-widget-changer/id1558427419)

Personalize your iPhone with custom icons and wallpapers. Choose from a variety of artistic designs to match your mood and follow simple video guides for quick setup. Offers unlimited theme installation through a monthly subscription.

**Highlights:** Custom icon packs, Wallpaper changer, Artist-designed themes, Step-by-step installation guides, Unlimited theme installation subscription

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium | $1.99 | per month |
| Diamond Package 1 | $0.99 | one-time |
| Diamond Package 2 | $2.99 | one-time |
| Diamond Package 3 | $4.99 | one-time |


### Magic Theme

[App page](https://appshunter.io/ios/app/magic-theme-custom-home-screen/id1642735167)

Personalize your phone's look with custom themes, icons, widgets, and wallpapers. Easily create a unique Home and Lock Screen experience with a vast collection of aesthetic options.

**Highlights:** Home Screen customization, Theme customizer, Widget collection, Aesthetic icons, Wallpaper collection

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Theme features for one week | $4.99 | per 7 days |
| Theme features for one month | $9.99 | per month |
| Theme features for one year | $19.99 | per year |
| Theme Pro feature for 1 year | $19.99 | per year |

**What reviewers like**

- 👍 Customizable home screen
- 💖 Cute and creative themes
- 🎨 Wide variety of designs
- 🔥 Helpful app
- ✨ Awesome app

**What reviewers complain about**

- 🐛 Subscription issues
- 💰 Paid features
- 🚫 Doesn't work on iPhone 14 Pro Max

**Reported bugs**

- Subscription charges after cancellation
- Blank app duplicates after deletion

**Requested features**

- Unsubscribe option
- More free themes


## Frequently asked questions

### Is Theme Store free?

Theme Store is free to download, with in-app purchases available.

### Is Magic Theme free?

Magic Theme is free to download, with in-app purchases available.

### Which has better reviews, Theme Store or Magic Theme?

Magic Theme is rated higher. Theme Store averages 2.9 out of 5 from 20 ratings, while Magic Theme averages 4.6 from 1.2K ratings.

### Do Theme Store or Magic Theme have ads?

Theme Store shows ads; Magic Theme does not.

### Which is updated more often, Theme Store or Magic Theme?

Theme Store ships an update monthly, and Magic Theme every 3 weeks. Most recently, Theme Store was updated on September 16, 2026 and Magic Theme on September 16, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*