# Theory vs Covet.

The clearest difference is review sentiment: Covet. at 100% against Theory's 18%. Covet. also leads on ads (none vs shown) and update cadence (every 5 days vs every 2 months). Theory's advantage is ratings volume (912 vs 13) and iOS requirement (15.1 vs 17.0). On price, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Covet. holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Theory has 912 ratings behind it against 13, so its average is the more settled of the two. Written reviews point the same way: 18% of Theory's written reviews are positive against 100% of Covet.'s.

Theory ships an update every 2 months, Covet. every 5 days. The most recent releases landed on October 14, 2026 and October 3, 2026 respectively.

## The numbers

| Metric | Theory | Covet. |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.6 (912 ratings)](https://appshunter.io/ios/app/theory/id1573300770/reviews) | **[5.0 (13 ratings)](https://appshunter.io/ios/app/covet/id1596623976/reviews)** |
| Number of ratings | **912** | 13 |
| Positive reviews | 17.7% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | Every 2 months | **Every 5 days** |
| Monetization | Free with in-app purchases | **Free** |
| Size | 33 MB | 24 MB |
| Requires iOS | **15.1** | 17.0 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 4+ | 17+ |
| Developer | [Theory LLC](https://appshunter.io/developer/1573300772) | [Jennifer Mantz](https://appshunter.io/developer/1596623978) |

## What reviewers say

### Theory

[App page](https://appshunter.io/ios/app/theory/id1573300770)

Explore the latest fashion collections and shop exclusive styles from a renowned contemporary brand. Save desired items with a one-tap Wish List and receive timely updates on new arrivals and sales through push notifications.

**Highlights:** Discover collections, Shop exclusive styles, Save items to Wish List, Check order status, Find store locations, Receive sale notifications

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast and easy to navigate
- 👍 Intuitive and user-friendly
- 💡 Useful features like wishlist and in-app discounts

**What reviewers complain about**

- 🐛 Frequent crashes and glitches
- ⏱️ Slow loading times and performance issues
- 🔍 Inconsistent search and filtering functionality
- 🔑 Difficulty signing in and account management
- 💰 Promo codes and discounts not working as expected

**Reported bugs**

- Cart items disappearing or unable to remove
- Inability to complete purchases due to app issues
- Inconsistent behavior when navigating between screens
- Compatibility problems with newer devices and OS versions

**Requested features**

- Improve account management and sync across devices
- Enhance search and filtering capabilities
- Optimize performance and reduce loading times
- Provide a more seamless and reliable checkout process
- Offer more personalization and customization options


### Covet.

[App page](https://appshunter.io/ios/app/covet/id1596623976)

Create and share wishlists with friends and family. Discover what others want and find thoughtful gifts based on their tastes. Save products from various sources and organize them into public or private lists.

**Highlights:** Create social wishlists, Discover friends' covets, Get personalized gift ideas, Save products from retailers, Organize into public/private lists, Visual search functionality

**Features:** macOS Compatibility, Safari Extension, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Theory free?

Theory is free to download, with no in-app purchases.

### Is Covet. free?

Covet. is free to download, with no in-app purchases.

### Which has better reviews, Theory or Covet.?

Covet. is rated higher. Theory averages 4.6 out of 5 from 912 ratings, while Covet. averages 5.0 from 13 ratings.

### Do Theory or Covet. have ads?

Theory shows ads; Covet. does not.

### Which is updated more often, Theory or Covet.?

Theory ships an update every 2 months, and Covet. every 5 days. Most recently, Theory was updated on October 14, 2026 and Covet. on October 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*