# Theory vs BLEUSALT

The clearest difference is review sentiment: BLEUSALT at 70% against Theory's 18%. BLEUSALT also leads on ads (none vs shown) and rating (4.8 vs 4.6). Theory's advantage is iOS requirement (15.1 vs 18.0). On price, update cadence, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

BLEUSALT holds the better App Store score, 4.8 against 4.6. Both are backed by a comparable volume of ratings — 912 and 3.4K respectively. Written reviews point the same way: 18% of Theory's written reviews are positive against 70% of BLEUSALT's.

Theory ships an update every 2 months, BLEUSALT monthly. Both last shipped on October 14, 2026.

## The numbers

| Metric | Theory | BLEUSALT |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.6 (912 ratings)](https://appshunter.io/ios/app/theory/id1573300770/reviews) | **[4.8 (3.4K ratings)](https://appshunter.io/ios/app/bleusalt/id1618014255/reviews)** |
| Number of ratings | 912 | **3.4K** |
| Positive reviews | 17.7% of reviews | **70.1% of reviews** |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | Every 2 months | **Monthly** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 33 MB | 63 MB |
| Requires iOS | **15.1** | 18.0 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Theory LLC](https://appshunter.io/developer/1573300772) | [Bleusalt, LLC](https://appshunter.io/developer/1618014257) |

## What reviewers say

### Theory

[App page](https://appshunter.io/ios/app/theory/id1573300770)

Explore the latest fashion collections and shop exclusive styles from a renowned contemporary brand. Save desired items with a one-tap Wish List and receive timely updates on new arrivals and sales through push notifications.

**Highlights:** Discover collections, Shop exclusive styles, Save items to Wish List, Check order status, Find store locations, Receive sale notifications

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast and easy to navigate
- 👍 Intuitive and user-friendly
- 💡 Useful features like wishlist and in-app discounts

**What reviewers complain about**

- 🐛 Frequent crashes and glitches
- ⏱️ Slow loading times and performance issues
- 🔍 Inconsistent search and filtering functionality
- 🔑 Difficulty signing in and account management
- 💰 Promo codes and discounts not working as expected

**Reported bugs**

- Cart items disappearing or unable to remove
- Inability to complete purchases due to app issues
- Inconsistent behavior when navigating between screens
- Compatibility problems with newer devices and OS versions

**Requested features**

- Improve account management and sync across devices
- Enhance search and filtering capabilities
- Optimize performance and reduce loading times
- Provide a more seamless and reliable checkout process
- Offer more personalization and customization options


### BLEUSALT

[App page](https://appshunter.io/ios/app/bleusalt/id1618014255)

Discover a seasonless collection of elevated, sustainable basics made in the USA. Enjoy luxurious, classic pieces crafted from the softest fibers for your everyday wardrobe. Claim a free scarf on your first order and unlock exclusive app discounts.

**Highlights:** Seasonless elevated basics, Sustainably made in the USA, Luxurious, softest fibers, Exclusive app discounts, Free scarf on first order

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Great fit and feel
- 👍 Luxurious quality
- 👍 Versatile and buildable wardrobe
- 👍 Soft and comfortable fabric
- 👍 Elegant and classic style

**What reviewers complain about**

- 🐛 Difficult to navigate website and app
- 🐛 Inconsistent pricing and discounts
- 🐛 Unreliable customer service and rewards program
- 🐛 Buggy app with missing features
- 🐛 Deceptive return policies and sale items

**Reported bugs**

- Checkout total not matching displayed prices
- Inability to use rewards and discounts as advertised
- App crashing and freezing issues
- Inconsistent sizing and product information

**Requested features**

- Size charts and filters for better shopping experience
- Seamless integration between website and app
- Clearer explanation of rewards and discounts
- Improved customer service and communication


## Frequently asked questions

### Is Theory free?

Theory is free to download, with no in-app purchases.

### Is BLEUSALT free?

BLEUSALT is free to download, with no in-app purchases.

### Which has better reviews, Theory or BLEUSALT?

BLEUSALT is rated higher. Theory averages 4.6 out of 5 from 912 ratings, while BLEUSALT averages 4.8 from 3.4K ratings.

### Do Theory or BLEUSALT have ads?

Theory shows ads; BLEUSALT does not.

### Which is updated more often, Theory or BLEUSALT?

Theory ships an update every 2 months, and BLEUSALT monthly. Most recently, Theory was updated on October 14, 2026 and BLEUSALT on October 14, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*