# Beginning Boutique US vs Mars The Label

Beginning Boutique US and Mars The Label both sit at 4.8 stars, but that hides the real split: 89% of Mars The Label's written reviews are positive against 63% of Beginning Boutique US's. Mars The Label also leads on monetization model (free vs free with in-app purchases). On price, rating, ratings volume and update cadence there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for Beginning Boutique US against 4.9 for Mars The Label. Both are backed by a comparable volume of ratings — 436 and 959 respectively. Written reviews are what separate them: 63% of Beginning Boutique US's written reviews are positive against 89% of Mars The Label's.

Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on October 24, 2026 and October 30, 2026 respectively.

## The numbers

| Metric | Beginning Boutique US | Mars The Label |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (436 ratings)](https://appshunter.io/ios/app/beginning-boutique-us/id1575443740/reviews) | **[4.9 (959 ratings)](https://appshunter.io/ios/app/mars-the-label/id1638417871/reviews)** |
| Number of ratings | 436 | **959** |
| Positive reviews | 62.5% of reviews | **88.9% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 weeks | Every 2 weeks |
| Monetization | Free with in-app purchases | **Free** |
| Size | 83 MB | 88 MB |
| Requires iOS | 16.4 | 16.4 |
| Devices | iPhone | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Beginning Boutique](https://appshunter.io/developer/1575380556) | [Mars The Label](https://appshunter.io/developer/1638417873) |

## What reviewers say

### Beginning Boutique US

[App page](https://appshunter.io/ios/app/beginning-boutique-us/id1575443740)

Discover on-trend women's fashion with exclusive app offers, new styles weekly, and convenient shopping options. Enjoy fast shipping, easy returns, and buy now, pay later features.

**Highlights:** App-exclusive offers, New styles weekly, Fast shipping, Easy 30-day returns, Buy now, pay later options, Rewards program

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 App is easy to navigate
- 👍 User-friendly interface
- 💖 Clothes are cute and trendy
- ✨ Great style and quality
- 🚀 Ships really fast to the US

**What reviewers complain about**

- 😞 Refused refund for tried-on dresses
- 😞 Lost package not refunded
- 😞 Delivery issues with USPS
- 😞 Never on time for orders
- 😞 Payment verification issues

**Reported bugs**

- Payment verification fails repeatedly
- Order delivery delays

**Requested features**

- Improve handling of lost/undelivered packages
- Streamline payment verification process
- Offer alternative shipping solutions when USPS fails


### Mars The Label

[App page](https://appshunter.io/ios/app/mars-the-label/id1638417871)

Discover the latest fashion trends in swimwear, partywear, and loungewear. Get exclusive discounts, early access to new arrivals, and personalized style inspiration. Shop your favorite looks with a wishlist and fast checkout.

**Highlights:** Shop latest fashion drops, Exclusive discounts, Early access to new arrivals, Wishlist feature, Fast checkout, Style inspiration

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Beginning Boutique US free?

Beginning Boutique US is free to download, with no in-app purchases.

### Is Mars The Label free?

Mars The Label is free to download, with no in-app purchases.

### Which has better reviews, Beginning Boutique US or Mars The Label?

Mars The Label is rated higher. Beginning Boutique US averages 4.8 out of 5 from 436 ratings, while Mars The Label averages 4.9 from 959 ratings.

### Do Beginning Boutique US or Mars The Label have ads?

Neither Beginning Boutique US nor Mars The Label shows ads.

### Which is updated more often, Beginning Boutique US or Mars The Label?

Beginning Boutique US ships an update every 2 weeks, and Mars The Label every 2 weeks. Most recently, Beginning Boutique US was updated on October 24, 2026 and Mars The Label on October 30, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*