# Willow® vs FitMama Coaching

The clearest difference is rating: FitMama Coaching at 5.0 against Willow®'s 4.5. FitMama Coaching also leads on monetization model (free vs free with in-app purchases) and update cadence (every 2 weeks vs monthly). Willow®'s advantage is ratings volume (2.7K vs 2) and device support. On price, in-app purchases and iOS requirement there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

FitMama Coaching holds the better App Store score, 5.0 against 4.5. That said, the two scores are not equally well evidenced: Willow® has 2.7K ratings behind it against 2, so its average is the more settled of the two.

Willow® ships an update monthly, FitMama Coaching every 2 weeks. The most recent releases landed on October 18, 2026 and October 6, 2026 respectively.

## The numbers

| Metric | Willow® | FitMama Coaching |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (2.7K ratings)](https://appshunter.io/ios/app/willow/id1579004074/reviews) | **[5.0 (2 ratings)](https://appshunter.io/ios/app/fitmama-coaching/id1620006341/reviews)** |
| Number of ratings | **2.7K** | 2 |
| Positive reviews | 13.5% of reviews | — |
| In-app purchases | No | No |
| Ads | Yes | — |
| Update frequency | Monthly | **Every 2 weeks** |
| Monetization | Free with in-app purchases | **Free** |
| Size | 102 MB | 160 MB |
| Requires iOS | 15.6 | **15.1** |
| Devices | **iPhone, iPod, Apple Watch** | — |
| Age rating | 12+ | 4+ |
| Developer | [Willow Innovations, Inc.](https://appshunter.io/developer/1168207125) | [Relentless Athlete LLC](https://appshunter.io/developer/1620006343) |

## What reviewers say

### Willow®

[App page](https://appshunter.io/ios/app/willow/id1579004074)

Manage your Willow breast pump, track milk output, and access expert advice for pumping and postpartum care. Features include personalized pump control, session history, and AI-powered support.

**Highlights:** Control Willow pumps remotely, Track milk output and session history, Manage digital milk stash (SmartStash), Access expert articles and videos, AI-powered women's health chat, Book expert consultations

**Features:** macOS Compatibility, Apple Watch app, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 💡 Convenient for on-the-go pumping
- 👍 Comfortable and effective pumps

**What reviewers complain about**

- 🐛 Buggy app with connectivity issues
- 🔋 Poor battery life
- 👎 Lacking key features like pump history and volume tracking

**Reported bugs**

- App frequently disconnects from pumps
- Timer and session data not always accurate
- Pumps sometimes stop working mid-session

**Requested features**

- Add ability to log pumping volume and history
- Allow customization of pump timer
- Improve app responsiveness and reliability


### FitMama Coaching

[App page](https://appshunter.io/ios/app/fitmama-coaching/id1620006341)

Access personalized workout programs and track your fitness journey, including workouts, nutrition, and lifestyle habits. Monitor your progress with measurements and photos, and communicate directly with your coach. Integrates with wearables and health apps for comprehensive tracking.

**Highlights:** Personalized workout programs, Workout and exercise video tracking, Meal tracking and nutrition guidance, Daily habit monitoring, Goal setting and progress tracking, Real-time coach messaging, Body measurement and progress photo tracking, Wearable device integration

**In-app purchases:** none


## Frequently asked questions

### Is Willow® free?

Willow® is free to download, with no in-app purchases.

### Is FitMama Coaching free?

FitMama Coaching is free to download, with no in-app purchases.

### Which has better reviews, Willow® or FitMama Coaching?

FitMama Coaching is rated higher. Willow® averages 4.5 out of 5 from 2.7K ratings, while FitMama Coaching averages 5.0 from 2 ratings.

### Which is updated more often, Willow® or FitMama Coaching?

Willow® ships an update monthly, and FitMama Coaching every 2 weeks. Most recently, Willow® was updated on October 18, 2026 and FitMama Coaching on October 6, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*