# Willow® vs PHASEmpowerment

The clearest difference is review sentiment: PHASEmpowerment at 100% against Willow®'s 13%. PHASEmpowerment also leads on rating (5.0 vs 4.5) and ads (none vs shown). Willow®'s advantage is ratings volume (2.7K vs 10). On price, update cadence, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

PHASEmpowerment holds the better App Store score, 5.0 against 4.5. That said, the two scores are not equally well evidenced: Willow® has 2.7K ratings behind it against 10, so its average is the more settled of the two. Written reviews point the same way: 13% of Willow®'s written reviews are positive against 100% of PHASEmpowerment's.

Willow® ships an update monthly, PHASEmpowerment every 6 weeks. The most recent releases landed on October 2, 2026 and September 22, 2026 respectively.

## The numbers

| Metric | Willow® | PHASEmpowerment |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (2.7K ratings)](https://appshunter.io/ios/app/willow/id1579004074/reviews) | **[5.0 (10 ratings)](https://appshunter.io/ios/app/phasempowerment/id1669359058/reviews)** |
| Number of ratings | **2.7K** | 10 |
| Positive reviews | 13.2% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | **Monthly** | Every 6 weeks |
| Monetization | Free with in-app purchases | **Free** |
| Size | 102 MB | 202 MB |
| Requires iOS | 15.6 | **15.5** |
| Devices | iPhone, iPod, Apple Watch | **iPhone, iPad, iPod, Apple Watch** |
| Age rating | 12+ | 4+ |
| Developer | [Willow Innovations, Inc.](https://appshunter.io/developer/1168207125) | [PHASEMPOWERMENT L.L.C.](https://appshunter.io/developer/1669359060) |

## What reviewers say

### Willow®

[App page](https://appshunter.io/ios/app/willow/id1579004074)

Manage your Willow breast pump, track milk output, and access expert advice for pumping and postpartum care. Features include personalized pump control, session history, and AI-powered support.

**Highlights:** Control Willow pumps remotely, Track milk output and session history, Manage digital milk stash (SmartStash), Access expert articles and videos, AI-powered women's health chat, Book expert consultations

**Features:** macOS Compatibility, Apple Watch app, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 💡 Convenient for on-the-go pumping
- 👍 Comfortable and effective pumps

**What reviewers complain about**

- 🐛 Buggy app with connectivity issues
- 🔋 Poor battery life
- 👎 Lacking key features like pump history and volume tracking

**Reported bugs**

- App frequently disconnects from pumps
- Timer and session data not always accurate
- Pumps sometimes stop working mid-session

**Requested features**

- Add ability to log pumping volume and history
- Allow customization of pump timer
- Improve app responsiveness and reliability


### PHASEmpowerment

[App page](https://appshunter.io/ios/app/phasempowerment/id1669359058)

This app provides personalized fitness and nutrition coaching for women aiming to lose body fat and build healthy habits. Access workout programs, track meals, monitor progress, and connect with a coach and community for support.

**Highlights:** Scientifically proven training plans, Workout and meal tracking, Exercise and workout videos, Live workouts with coach, Habit tracking and goal setting, Coach messaging, Community support, Wearable device integration

**Features:** Apple Wallet

**In-app purchases:** none


## Frequently asked questions

### Is Willow® free?

Willow® is free to download, with no in-app purchases.

### Is PHASEmpowerment free?

PHASEmpowerment is free to download, with no in-app purchases.

### Which has better reviews, Willow® or PHASEmpowerment?

PHASEmpowerment is rated higher. Willow® averages 4.5 out of 5 from 2.7K ratings, while PHASEmpowerment averages 5.0 from 10 ratings.

### Do Willow® or PHASEmpowerment have ads?

Willow® shows ads; PHASEmpowerment does not.

### Which is updated more often, Willow® or PHASEmpowerment?

Willow® ships an update monthly, and PHASEmpowerment every 6 weeks. Most recently, Willow® was updated on October 2, 2026 and PHASEmpowerment on September 22, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*