# Custom Counter vs Rainbow Counter

The clearest difference is in-app purchases: Custom Counter at none against Rainbow Counter's 1. Custom Counter also leads on ads (none vs shown) and update cadence (every 3 months vs every 43 months). Rainbow Counter's advantage is device support (3 vs 1) and iOS requirement (13.0 vs 18.6). On price and rating there is nothing between them.

Both are free to download. Rainbow Counter sells 1 one-off in-app purchase. Custom Counter asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 5.0 for Custom Counter against 5.0 for Rainbow Counter. Both are backed by a comparable volume of ratings — 3 and 1 respectively.

Custom Counter ships an update every 3 months, Rainbow Counter every 43 months. The most recent releases landed on June 1, 2026 and September 16, 2026 respectively.

## The numbers

| Metric | Custom Counter | Rainbow Counter |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [5.0 (3 ratings)](https://appshunter.io/ios/app/custom-counter/id1583318695/reviews) | [5.0 (1 ratings)](https://appshunter.io/ios/app/rainbow-counter/id1625201458/reviews) |
| Number of ratings | **3** | 1 |
| Positive reviews | — | 100.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | **Every 3 months** | Every 43 months |
| Monetization | **Free** | Free with in-app purchases |
| Size | 23 MB | 5 MB |
| Requires iOS | 18.6 | **13.0** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Deep Blue Development LLC](https://appshunter.io/developer/1583318697) | [Goro Sato](https://appshunter.io/developer/412448991) |

## What reviewers say

### Custom Counter

[App page](https://appshunter.io/ios/app/custom-counter/id1583318695)

Quickly tally or count anything with a simple tap. Track goals, habits, events, or inventory with customizable increments and a history of your tallies. Share your counts easily.

**Highlights:** Tap to count or tally, Customizable increments, Count history, Share counts, Customizable display

**Features:** macOS Compatibility

**In-app purchases:** none


### Rainbow Counter

[App page](https://appshunter.io/ios/app/rainbow-counter/id1625201458)

This utility app allows users to track multiple items with customizable counters. It offers features like splitting counters, countdown functionality, and adjustable increment values. The app supports landscape mode for ease of use.

**Highlights:** Split up to 4 counters, Countdown functionality, Change increment value, Change start value, Landscape mode support

**Features:** macOS Compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Remove Ads | $0.99 | one-time |


## Frequently asked questions

### Is Custom Counter free?

Custom Counter is free to download, with no in-app purchases.

### Is Rainbow Counter free?

Rainbow Counter is free to download, with in-app purchases available.

### Which has better reviews, Custom Counter or Rainbow Counter?

Custom Counter and Rainbow Counter are both rated 5.0 out of 5 on the App Store, from 3 and 1 ratings respectively.

### Do Custom Counter or Rainbow Counter have ads?

Rainbow Counter shows ads; Custom Counter does not.

### Which is updated more often, Custom Counter or Rainbow Counter?

Custom Counter ships an update every 3 months, and Rainbow Counter every 43 months. Most recently, Custom Counter was updated on June 1, 2026 and Rainbow Counter on September 16, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*