# Custom Counter vs Counter

The clearest difference is rating: Custom Counter at 5.0 against Counter's 3.7. Custom Counter also leads on ads (none vs shown) and monetization model (free vs ad-supported). Counter's advantage is update cadence (every 2 weeks vs every 3 months) and device support (3 vs 1). On price, ratings volume and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Custom Counter holds the better App Store score, 5.0 against 3.7. Both are backed by a comparable volume of ratings — 3 and 3 respectively.

Custom Counter ships an update every 3 months, Counter every 2 weeks. The most recent releases landed on June 1, 2026 and June 11, 2026 respectively.

## The numbers

| Metric | Custom Counter | Counter |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (3 ratings)](https://appshunter.io/ios/app/custom-counter/id1583318695/reviews)** | [3.7 (3 ratings)](https://appshunter.io/ios/app/counter-countdownandup/id1669979381/reviews) |
| Number of ratings | 3 | 3 |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Every 3 months | **Every 2 weeks** |
| Monetization | **Free** | Ad-supported |
| Size | 23 MB | 19 MB |
| Requires iOS | 18.6 | **15.0** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Deep Blue Development LLC](https://appshunter.io/developer/1583318697) | [ryo muranaka](https://appshunter.io/developer/1606480078) |

## What reviewers say

### Custom Counter

[App page](https://appshunter.io/ios/app/custom-counter/id1583318695)

Quickly tally or count anything with a simple tap. Track goals, habits, events, or inventory with customizable increments and a history of your tallies. Share your counts easily.

**Highlights:** Tap to count or tally, Customizable increments, Count history, Share counts, Customizable display

**Features:** macOS Compatibility

**In-app purchases:** none


### Counter

[App page](https://appshunter.io/ios/app/counter-countdownandup/id1669979381)

This utility app offers versatile counting functions, allowing users to count up or down with customizable sounds and history tracking. It supports various use cases, from fitness tracking to study sessions, with adjustable text size and display modes.

**Highlights:** Count up and down functionality, History recording (up to 300 records), Customizable sounds (30+ types), Achievement value alerts, Read count out loud, Adjustable text size and screen orientation, Dark/light mode switching

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Custom Counter free?

Custom Counter is free to download, with no in-app purchases.

### Is Counter free?

Counter is free to download, with no in-app purchases.

### Which has better reviews, Custom Counter or Counter?

Custom Counter is rated higher. Custom Counter averages 5.0 out of 5 from 3 ratings, while Counter averages 3.7 from 3 ratings.

### Do Custom Counter or Counter have ads?

Counter shows ads; Custom Counter does not.

### Which is updated more often, Custom Counter or Counter?

Custom Counter ships an update every 3 months, and Counter every 2 weeks. Most recently, Custom Counter was updated on June 1, 2026 and Counter on June 11, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*