# Nova IVF vs Emma

The clearest difference is in-app purchases: Nova IVF at none against Emma's 2. Nova IVF also leads on update cadence (weekly vs monthly) and iOS requirement (10.0 vs 15.1). On price, ads and device support there is nothing between them.

Both are free to download. Emma sells 2 in-app purchases, starting at $1.99 per month. Nova IVF asks for nothing beyond the download.

Nova IVF ships an update weekly, Emma monthly. The most recent releases landed on October 25, 2026 and October 5, 2026 respectively.

## The numbers

| Metric | Nova IVF | Emma |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[5.0 (4 ratings)](https://appshunter.io/ios/app/emma-ivf-advisor/id6758023767/reviews)** |
| Number of ratings | — | **4** |
| Positive reviews | — | 100.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Weekly** | Monthly |
| Monetization | — | Free with in-app purchases |
| Size | 87 MB | 40 MB |
| Requires iOS | **10.0** | 15.1 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 12+ | 4+ |
| Developer | [SEKHMET TECHNOLOGIES PRIVATE LIMITED](https://appshunter.io/developer/1477712203) | [Sapphire Health Applications, LLC](https://appshunter.io/developer/1089291384) |

## What reviewers say

### Nova IVF

[App page](https://appshunter.io/ios/app/nova-ivf/id1585133414)

**Features:** macOS Compatibility

**In-app purchases:** none


### Emma

[App page](https://appshunter.io/ios/app/emma-ivf-advisor/id6758023767)

This app offers a supportive and educational companion for individuals navigating their IVF journey. It provides clear explanations of each stage, emotional support, and helps users feel more prepared for appointments, all without offering medical advice.

**Highlights:** IVF stage explanations, Emotional support chatbot, Appointment preparation, Fertility journey companion, Clear, compassionate information

**Features:** macOS Compatibility

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Emma - IVF Advisor (Monthly) | $1.99 | per month |
| Emma - IVF Advisor (Yearly) | $19.99 | per year |


## Frequently asked questions

### Is Nova IVF free?

Nova IVF is free to download, with no in-app purchases.

### Is Emma free?

Emma is free to download, with in-app purchases available.

### Do Nova IVF or Emma have ads?

Neither Nova IVF nor Emma shows ads.

### Which is updated more often, Nova IVF or Emma?

Nova IVF ships an update weekly, and Emma monthly. Most recently, Nova IVF was updated on October 25, 2026 and Emma on October 5, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*