# Bookmarks vs SmartMark

The clearest difference is rating: SmartMark at 5.0 against Bookmarks's 4.5. SmartMark also leads on update cadence (every 9 days vs every 4 weeks). Bookmarks's advantage is ads (none vs shown) and ratings volume (63 vs 1). On price, in-app purchases, monetization model and iOS requirement there is nothing between them.

Both are free to download. Bookmarks sells 5 in-app purchases, starting at $1.99 per 2 months and SmartMark sells 2 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.

SmartMark holds the better App Store score, 5.0 against 4.5. That said, the two scores are not equally well evidenced: Bookmarks has 63 ratings behind it against 1, so its average is the more settled of the two.

Bookmarks ships an update every 4 weeks, SmartMark every 9 days. The most recent releases landed on September 23, 2026 and July 5, 2026 respectively.

## The numbers

| Metric | Bookmarks | SmartMark |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (63 ratings)](https://appshunter.io/ios/app/bookmarks-url-manager/id1590304377/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/smartmark-bookmark-manager/id6746692839/reviews)** |
| Number of ratings | **63** | 1 |
| Positive reviews | 58.7% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 4 weeks | **Every 9 days** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 38 MB | 22 MB |
| Requires iOS | 18.0 | 18.0 |
| Devices | **iPhone, iPad, Mac, Vision Pro** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Yuto Iwakami](https://appshunter.io/developer/1584545568) | [Shuhei Fujimi](https://appshunter.io/developer/1791454076) |

## What reviewers say

### Bookmarks

[App page](https://appshunter.io/ios/app/bookmarks-url-manager/id1590304377)

Organize your web links with this powerful bookmark manager. Save URLs, categorize them with folders and tags, and customize their appearance. Seamlessly sync across Apple devices and choose your preferred app for opening links.

**Highlights:** Save and import bookmarks, Organize with folders and tags, Customize bookmark appearance, Open links with third-party apps, iCloud sync across Apple devices, Nested folders and hashtags (Pro)

**Features:** Family Sharing

**In-app purchases (5)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Supporter | $1.99 | per 2 months |
| Small Tip | $0.99 | one-time |
| Medium Tip | $2.99 | one-time |
| Bookmarks Pro | $4.99 | one-time |
| Large Tip | $5.99 | one-time |


### SmartMark

[App page](https://appshunter.io/ios/app/smartmark-bookmark-manager/id6746692839)

This app uses AI to automatically organize your saved links by generating titles, descriptions, and tags. Easily search and share collections of resources across devices with a clean, intuitive interface. It offers both light and dark modes for a personalized experience.

**Highlights:** AI-generated titles, descriptions, and tags, Tag-based organization and search, Shareable link collections, Cross-browser and cross-device saving, Dark and light mode support, Secure data management

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Pro plan - Monthly | $2.99 | per month |
| Pro plan - Yearly | $29.99 | per year |


## Frequently asked questions

### Is Bookmarks free?

Bookmarks is free to download, with in-app purchases available.

### Is SmartMark free?

SmartMark is free to download, with in-app purchases available.

### Which has better reviews, Bookmarks or SmartMark?

SmartMark is rated higher. Bookmarks averages 4.5 out of 5 from 63 ratings, while SmartMark averages 5.0 from 1 ratings.

### Do Bookmarks or SmartMark have ads?

SmartMark shows ads; Bookmarks does not.

### Which is updated more often, Bookmarks or SmartMark?

Bookmarks ships an update every 4 weeks, and SmartMark every 9 days. Most recently, Bookmarks was updated on September 23, 2026 and SmartMark on July 5, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*