# Wella vs IDA Beauty UK

The clearest difference is review sentiment: IDA Beauty UK at 83% against Wella's 24%. IDA Beauty UK also leads on rating (4.8 vs 2.9). Wella's advantage is ads (none vs shown) and update cadence (fortnightly vs every 4 months). On price, ratings volume, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

IDA Beauty UK holds the better App Store score, 4.8 against 2.9. Both are backed by a comparable volume of ratings — 50 and 31 respectively. Written reviews point the same way: 24% of Wella's written reviews are positive against 83% of IDA Beauty UK's.

Wella ships an update fortnightly, IDA Beauty UK every 4 months. The most recent releases landed on November 7, 2026 and November 3, 2026 respectively.

## The numbers

| Metric | Wella | IDA Beauty UK |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.9 (50 ratings)](https://appshunter.io/ios/app/wella/id1591833233/reviews) | **[4.8 (31 ratings)](https://appshunter.io/ios/app/ida-beauty-uk/id6449086079/reviews)** |
| Number of ratings | **50** | 31 |
| Positive reviews | 23.7% of reviews | **83.3% of reviews** |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | **Fortnightly** | Every 4 months |
| Monetization | Free | Free |
| Size | 84 MB | 65 MB |
| Requires iOS | 15.1 | **15.0** |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Wella Company](https://appshunter.io/developer/1590485918) | [IDA Beauty LTD](https://appshunter.io/developer/1687638295) |

## What reviewers say

### Wella

[App page](https://appshunter.io/ios/app/wella/id1591833233)

Discover hair and nail inspiration and education from top brands. Shop 24/7 with features like barcode scanning for reorders and a digital shade chart. Unlock exclusive perks with a Wellastore account.

**Highlights:** Inspiration from top hair and nail brands, Digital shade chart, Live chat support, Barcode scanning for reorders, 24/7 shopping, Fast, free shipping on orders over $50

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Convenient for re-ordering
- 👍 Barcode scanner functionality
- 👍 Good for salon owners
- 👍 Education options available
- 👍 Favorites button useful

**What reviewers complain about**

- 🐛 Frequent app updates required
- 🐛 Slow loading times
- 🐛 Basic functionality
- 🐛 Unhelpful search results
- 🐛 Shades not in order

**Reported bugs**

- App requires constant updates
- Search bar produces unhelpful results
- Shades are not in order
- App lags and is slow
- Multiple quantities of items added

**Requested features**

- Allow general consumers to use shade chart
- Improve search result relevance
- Order shades correctly
- Save payment method
- Include product usage information


### IDA Beauty UK

[App page](https://appshunter.io/ios/app/ida-beauty-uk/id6449086079)

Discover a wide selection of Brazilian beauty, health, and wellness products. This e-commerce platform offers over 2,000 imported perfumes, makeup, skincare, and haircare items from top national brands. Enjoy worldwide delivery for your favorite Brazilian cosmetics.

**Highlights:** Extensive range of Brazilian beauty products, Imported perfumes and makeup, Skincare, haircare, and toiletries, Kits from top national brands, Worldwide delivery, Focus on customer well-being

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Wella free?

Wella is free to download, with no in-app purchases.

### Is IDA Beauty UK free?

IDA Beauty UK is free to download, with no in-app purchases.

### Which has better reviews, Wella or IDA Beauty UK?

IDA Beauty UK is rated higher. Wella averages 2.9 out of 5 from 50 ratings, while IDA Beauty UK averages 4.8 from 31 ratings.

### Do Wella or IDA Beauty UK have ads?

IDA Beauty UK shows ads; Wella does not.

### Which is updated more often, Wella or IDA Beauty UK?

Wella ships an update fortnightly, and IDA Beauty UK every 4 months. Most recently, Wella was updated on November 7, 2026 and IDA Beauty UK on November 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*