# Wella vs MAXYMOVA

The clearest difference is rating: MAXYMOVA at 5.0 against Wella's 2.9. Wella's advantage is update cadence (fortnightly vs every 2 months) and ratings volume (50 vs 3). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

MAXYMOVA holds the better App Store score, 5.0 against 2.9. That said, the two scores are not equally well evidenced: Wella has 50 ratings behind it against 3, so its average is the more settled of the two.

Wella ships an update fortnightly, MAXYMOVA every 2 months. The most recent releases landed on November 7, 2026 and November 4, 2026 respectively.

## The numbers

| Metric | Wella | MAXYMOVA |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.9 (50 ratings)](https://appshunter.io/ios/app/wella/id1591833233/reviews) | **[5.0 (3 ratings)](https://appshunter.io/ios/app/maxymova/id6633426444/reviews)** |
| Number of ratings | **50** | 3 |
| Positive reviews | 23.7% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 2 months |
| Monetization | Free | Free |
| Size | 84 MB | 124 MB |
| Requires iOS | 15.1 | **15.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 17+ |
| Developer | [Wella Company](https://appshunter.io/developer/1590485918) | [Cedcommerce LLC](https://appshunter.io/developer/1621713420) |

## What reviewers say

### Wella

[App page](https://appshunter.io/ios/app/wella/id1591833233)

Discover hair and nail inspiration and education from top brands. Shop 24/7 with features like barcode scanning for reorders and a digital shade chart. Unlock exclusive perks with a Wellastore account.

**Highlights:** Inspiration from top hair and nail brands, Digital shade chart, Live chat support, Barcode scanning for reorders, 24/7 shopping, Fast, free shipping on orders over $50

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Convenient for re-ordering
- 👍 Barcode scanner functionality
- 👍 Good for salon owners
- 👍 Education options available
- 👍 Favorites button useful

**What reviewers complain about**

- 🐛 Frequent app updates required
- 🐛 Slow loading times
- 🐛 Basic functionality
- 🐛 Unhelpful search results
- 🐛 Shades not in order

**Reported bugs**

- App requires constant updates
- Search bar produces unhelpful results
- Shades are not in order
- App lags and is slow
- Multiple quantities of items added

**Requested features**

- Allow general consumers to use shade chart
- Improve search result relevance
- Order shades correctly
- Save payment method
- Include product usage information


### MAXYMOVA

[App page](https://appshunter.io/ios/app/maxymova/id6633426444)

Discover premium Italian beauty products for lash and brow treatments. Shop high-quality accessories, tools, and exclusive offers with fast, secure checkout and expert advice.

**Highlights:** Shop premium Italian beauty products, Exclusive app-only offers, Fast and secure checkout, Expert beauty tips and tutorials, Personalized product recommendations

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Wella free?

Wella is free to download, with no in-app purchases.

### Is MAXYMOVA free?

MAXYMOVA is free to download, with no in-app purchases.

### Which has better reviews, Wella or MAXYMOVA?

MAXYMOVA is rated higher. Wella averages 2.9 out of 5 from 50 ratings, while MAXYMOVA averages 5.0 from 3 ratings.

### Do Wella or MAXYMOVA have ads?

Neither Wella nor MAXYMOVA shows ads.

### Which is updated more often, Wella or MAXYMOVA?

Wella ships an update fortnightly, and MAXYMOVA every 2 months. Most recently, Wella was updated on November 7, 2026 and MAXYMOVA on November 4, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*