# Wella vs Image Beauty

The clearest difference is rating: Image Beauty at 4.9 against Wella's 2.8. Image Beauty also leads on review sentiment (50% vs 24%) and monetization model (free vs free with in-app purchases). Wella's advantage is update cadence (fortnightly vs every 4 months). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Image Beauty holds the better App Store score, 4.9 against 2.8. That said, the two scores are not equally well evidenced: Image Beauty has 612 ratings behind it against 49, so its average is the more settled of the two. Written reviews point the same way: 24% of Wella's written reviews are positive against 50% of Image Beauty's.

Wella ships an update fortnightly, Image Beauty every 4 months. The most recent releases landed on October 22, 2026 and October 19, 2026 respectively.

## The numbers

| Metric | Wella | Image Beauty |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.8 (49 ratings)](https://appshunter.io/ios/app/wella/id1591833233/reviews) | **[4.9 (612 ratings)](https://appshunter.io/ios/app/image-beauty/id6741798656/reviews)** |
| Number of ratings | 49 | **612** |
| Positive reviews | 23.7% of reviews | **50.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 4 months |
| Monetization | Free with in-app purchases | **Free** |
| Size | 85 MB | 50 MB |
| Requires iOS | 15.1 | 15.1 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Wella Company](https://appshunter.io/developer/1590485918) | [APPBREW INC](https://appshunter.io/developer/1631589504) |

## What reviewers say

### Wella

[App page](https://appshunter.io/ios/app/wella/id1591833233)

Discover hair and nail inspiration and education from top brands. Access a digital shade chart, live chat, and exclusive content. Shop 24/7 with fast, free shipping on qualifying orders and easily reorder products.

**Highlights:** Brand inspiration and education, Digital shade chart, Live chat support, Salon secrets and content, 24/7 shopping, Fast, free shipping, Barcode scanning for reorders

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Convenient for re-ordering
- 👍 Barcode scanner functionality
- 👍 Good for salon owners
- 👍 Education options available
- 👍 Favorites button useful

**What reviewers complain about**

- 🐛 Frequent app updates required
- 🐛 Slow loading times
- 🐛 Basic functionality
- 🐛 Unhelpful search results
- 🐛 Shades not in order

**Reported bugs**

- App requires constant updates
- Search bar produces unhelpful results
- Shades are not in order
- App lags and is slow
- Multiple quantities of items added

**Requested features**

- Allow general consumers to use shade chart
- Improve search result relevance
- Order shades correctly
- Save payment method
- Include product usage information


### Image Beauty

[App page](https://appshunter.io/ios/app/image-beauty/id6741798656)

Discover and shop for premium beauty products including cosmetics, skincare, hair care, and fragrances. Get personalized recommendations, exclusive deals, and expert tips to enhance your beauty routine.

**Highlights:** Shop premium cosmetics, Skincare and hair care products, Fragrances from top brands, Exclusive deals and offers, Personalized beauty recommendations, Expert beauty tips

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Wella free?

Wella is free to download, with no in-app purchases.

### Is Image Beauty free?

Image Beauty is free to download, with no in-app purchases.

### Which has better reviews, Wella or Image Beauty?

Image Beauty is rated higher. Wella averages 2.8 out of 5 from 49 ratings, while Image Beauty averages 4.9 from 612 ratings.

### Do Wella or Image Beauty have ads?

Neither Wella nor Image Beauty shows ads.

### Which is updated more often, Wella or Image Beauty?

Wella ships an update fortnightly, and Image Beauty every 4 months. Most recently, Wella was updated on October 22, 2026 and Image Beauty on October 19, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*