# Wella vs Masters Guild

The clearest difference is in-app purchases: Wella at none against Masters Guild's 5. Wella also leads on update cadence (fortnightly vs every 5 weeks). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. Masters Guild sells 5 one-off in-app purchases. Wella asks for nothing beyond the download.

Wella ships an update fortnightly, Masters Guild every 5 weeks. The most recent releases landed on October 8, 2026 and October 13, 2026 respectively.

## The numbers

| Metric | Wella | Masters Guild |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[2.8 (49 ratings)](https://appshunter.io/ios/app/wella/id1591833233/reviews)** | — |
| Number of ratings | **49** | — |
| Positive reviews | 23.7% of reviews | — |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 5 weeks |
| Monetization | Free with in-app purchases | — |
| Size | 84 MB | 74 MB |
| Requires iOS | 15.1 | 15.1 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 12+ |
| Developer | [Wella Company](https://appshunter.io/developer/1590485918) | [Masters' Guild Inc.](https://appshunter.io/developer/1802951038) |

## What reviewers say

### Wella

[App page](https://appshunter.io/ios/app/wella/id1591833233)

Discover hair and nail inspiration and education from top brands. Access a digital shade chart, live chat, and exclusive content. Shop 24/7 with fast, free shipping on qualifying orders and easily reorder products.

**Highlights:** Brand inspiration and education, Digital shade chart, Live chat support, Salon secrets and content, 24/7 shopping, Fast, free shipping, Barcode scanning for reorders

**Features:** Vision Pro support

**In-app purchases:** none


### Masters Guild

[App page](https://appshunter.io/ios/app/masters-guild/id6743450381)

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases (5)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 40 Gold | $39.99 | one-time |
| 60 Gold + 3 Bonus | $59.99 | one-time |
| 100 Gold + 5 Bonus | $99.99 | one-time |
| 200 Gold + 10 Bonus | $199.99 | one-time |
| 400 Gold + 28 Bonus | $399.99 | one-time |


## Frequently asked questions

### Is Wella free?

Wella is free to download, with no in-app purchases.

### Is Masters Guild free?

Masters Guild is free to download, with in-app purchases available.

### Do Wella or Masters Guild have ads?

Neither Wella nor Masters Guild shows ads.

### Which is updated more often, Wella or Masters Guild?

Wella ships an update fortnightly, and Masters Guild every 5 weeks. Most recently, Wella was updated on October 8, 2026 and Masters Guild on October 13, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*