# Wella vs Aucive

The clearest difference is update cadence: Aucive at daily against Wella's fortnightly. On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Wella ships an update fortnightly, Aucive daily. The most recent releases landed on September 26, 2026 and September 18, 2026 respectively.

## The numbers

| Metric | Wella | Aucive |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[2.8 (49 ratings)](https://appshunter.io/ios/app/wella/id1591833233/reviews)** | — |
| Number of ratings | **49** | — |
| Positive reviews | 23.7% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Fortnightly | **Daily** |
| Monetization | Free with in-app purchases | — |
| Size | 84 MB | 33 MB |
| Requires iOS | 15.1 | 15.1 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Wella Company](https://appshunter.io/developer/1590485918) | [IVESON AUCTIONEERS (PTY) LTD](https://appshunter.io/developer/1592963396) |

## What reviewers say

### Wella

[App page](https://appshunter.io/ios/app/wella/id1591833233)

Discover hair and nail inspiration and education from top brands. Access a digital shade chart, live chat, and exclusive content. Shop 24/7 with fast, free shipping on qualifying orders and easily reorder products.

**Highlights:** Brand inspiration and education, Digital shade chart, Live chat support, Salon secrets and content, 24/7 shopping, Fast, free shipping, Barcode scanning for reorders

**Features:** Vision Pro support

**In-app purchases:** none


### Aucive

[App page](https://appshunter.io/ios/app/aucive/id6761287283)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Wella free?

Wella is free to download, with no in-app purchases.

### Is Aucive free?

Aucive is free to download, with no in-app purchases.

### Do Wella or Aucive have ads?

Neither Wella nor Aucive shows ads.

### Which is updated more often, Wella or Aucive?

Wella ships an update fortnightly, and Aucive daily. Most recently, Wella was updated on September 26, 2026 and Aucive on September 18, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*