# NAOS vs USmall

The clearest difference is review sentiment: NAOS at 83% against USmall's 27%. NAOS also leads on rating (5.0 vs 3.6) and monetization model (free vs free with in-app purchases). USmall's advantage is ratings volume (59 vs 6). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

NAOS holds the better App Store score, 5.0 against 3.6. That said, the two scores are not equally well evidenced: USmall has 59 ratings behind it against 6, so its average is the more settled of the two. Written reviews point the same way: 83% of NAOS's written reviews are positive against 27% of USmall's.

NAOS ships an update every 4 weeks, USmall fortnightly. The most recent releases landed on September 19, 2026 and September 22, 2026 respectively.

## The numbers

| Metric | NAOS | USmall |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (6 ratings)](https://appshunter.io/ios/app/naos/id1593052556/reviews)** | [3.6 (59 ratings)](https://appshunter.io/ios/app/usmall/id6449685439/reviews) |
| Number of ratings | 6 | **59** |
| Positive reviews | **83.3% of reviews** | 27.4% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 4 weeks | **Fortnightly** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 100 MB | 47 MB |
| Requires iOS | **16.0** | 16.6 |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 4+ | 17+ |
| Developer | [NAOS VOSTOK, OOO](https://appshunter.io/developer/1622434794) | [ShopfansRU LLC](https://appshunter.io/developer/1690082697) |

## What reviewers say

### NAOS

[App page](https://appshunter.io/ios/app/naos/id1593052556)

Discover and shop for original French cosmetic products from BIODERMA, Institut Esthederm, and Etat Pur. Enjoy exclusive offers, gifts, loyalty rewards, and convenient delivery and payment options across Russia.

**Highlights:** Full product catalog, Exclusive promotions and gifts, Loyalty program with points, Order tracking, Multiple payment options, Nationwide delivery

**Features:** Vision Pro support

**In-app purchases:** none


### USmall

[App page](https://appshunter.io/ios/app/usmall/id6449685439)

Shop directly from US stores with this marketplace, offering branded clothing and health products at up to 80% off. Enjoy hassle-free delivery to Russia, with customs handled and payment accepted from Russian cards.

**Highlights:** Direct US store access, Branded clothing and health products, Discounts up to 80%, Direct shipping to Russia, Customs handled, Russian card payments accepted, Weekend customer support

**Features:** Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is NAOS free?

NAOS is free to download, with no in-app purchases.

### Is USmall free?

USmall is free to download, with no in-app purchases.

### Which has better reviews, NAOS or USmall?

NAOS is rated higher. NAOS averages 5.0 out of 5 from 6 ratings, while USmall averages 3.6 from 59 ratings.

### Do NAOS or USmall have ads?

Neither NAOS nor USmall shows ads.

### Which is updated more often, NAOS or USmall?

NAOS ships an update every 4 weeks, and USmall fortnightly. Most recently, NAOS was updated on September 19, 2026 and USmall on September 22, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*