# Effie vs Avenue Expand

The clearest difference is in-app purchases: Avenue Expand at none against Effie's 8. Effie's advantage is update cadence (fortnightly vs every 2 months) and device support (4 vs 2). On price, ads and iOS requirement there is nothing between them.

Both are free to download. Effie sells 8 in-app purchases, starting at $6.00 per month. Avenue Expand asks for nothing beyond the download.

Effie ships an update fortnightly, Avenue Expand every 2 months. The most recent releases landed on October 17, 2026 and October 12, 2026 respectively.

## The numbers

| Metric | Effie | Avenue Expand |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.3 (36 ratings)](https://appshunter.io/ios/app/effie-write-mindmap-and-note/id1597914599/reviews)** | — |
| Number of ratings | **36** | — |
| Positive reviews | 75.0% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 2 months |
| Monetization | Free with in-app purchases | — |
| Size | 53 MB | 21 MB |
| Requires iOS | **15.0** | 15.6 |
| Devices | **iPhone, iPad, iPod, Mac** | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [7S2P Inc.](https://appshunter.io/developer/1593810280) | [AvenueEco](https://appshunter.io/developer/1610120394) |

## What reviewers say

### Effie

[App page](https://appshunter.io/ios/app/effie-write-mindmap-and-note/id1597914599)

This app helps writers transform ideas into polished articles. It offers AI-powered mind mapping, content generation, and writing tools. Seamlessly sync across devices and export in various formats.

**Highlights:** AI-powered mind mapping, Generate articles from mind maps, Multi-device cloud synchronization, Offline writing support, Markup syntax for formatting, Outline to mind map conversion, Export to PDF, DOCX, Markdown

**Features:** Vision Pro support

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Effie Pro Monthly Plan | $6.00 | per month |
| Effie AI Month Plan | $6.00 | per month |
| Effie Pro AI Monthly Plan | $9.00 | per month |
| Effie Yearly Plan | $29.99 | per year |
| Effie AI Yearly Plan | $72.00 | per year |
| Effie + AI Yearly Plan | $107.99 | per year |
| Effie Monthly Plan | $4.99 | one-time |
| Effie Yearly Plan | $48.00 | one-time |


### Avenue Expand

[App page](https://appshunter.io/ios/app/avenue-expand/id1666000177)

**Features:** Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Effie free?

Effie is free to download, with in-app purchases available.

### Is Avenue Expand free?

Avenue Expand is free to download, with no in-app purchases.

### Do Effie or Avenue Expand have ads?

Neither Effie nor Avenue Expand shows ads.

### Which is updated more often, Effie or Avenue Expand?

Effie ships an update fortnightly, and Avenue Expand every 2 months. Most recently, Effie was updated on October 17, 2026 and Avenue Expand on October 12, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*