# NUSELF vs ASH

NUSELF and ASH both sit at 5.0 stars, but that hides the real split: 100% of NUSELF's written reviews are positive against 15% of ASH's. NUSELF also leads on ratings volume (4 vs 1). ASH's advantage is ads (none vs shown) and monetization model (free vs ad-supported). On price, rating, update cadence and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 5.0 for NUSELF against 5.0 for ASH. Both are backed by a comparable volume of ratings — 4 and 1 respectively. Written reviews are what separate them: 100% of NUSELF's written reviews are positive against 15% of ASH's.

NUSELF ships an update every 5 weeks, ASH every 3 weeks. The most recent releases landed on June 26, 2026 and September 15, 2026 respectively.

## The numbers

| Metric | NUSELF | ASH |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [5.0 (4 ratings)](https://appshunter.io/ios/app/nuself/id1614402892/reviews) | [5.0 (1 ratings)](https://appshunter.io/ios/app/ash/id1621047041/reviews) |
| Number of ratings | **4** | 1 |
| Positive reviews | **100.0% of reviews** | 15.0% of reviews |
| In-app purchases | No | No |
| Ads | Yes | **No** |
| Update frequency | Every 5 weeks | **Every 3 weeks** |
| Monetization | Ad-supported | **Free** |
| Size | 132 MB | 77 MB |
| Requires iOS | **13.0** | 14.0 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 12+ | 4+ |
| Developer | [NEW DESIGN TECHNOLOGIES, LLC](https://appshunter.io/developer/1614402894) | [FESHN RITEIL OOO](https://appshunter.io/developer/1621047043) |

## What reviewers say

### NUSELF

[App page](https://appshunter.io/ios/app/nuself/id1614402892)

Discover curated fashion, beauty, and home goods from local and global brands. This platform offers inspiring lifestyle content focused on self-care, sustainability, and conscious living. Explore exclusive collections and find items that align with a harmonious and responsible lifestyle.

**Highlights:** Curated fashion, beauty, and home goods, Local and global brand selection, Lifestyle content on style and self-care, Focus on sustainability and mindfulness, Exclusive and capsule collections, Wellness and sexual wellness products

**In-app purchases:** none


### ASH

[App page](https://appshunter.io/ios/app/ash/id1621047041)

Enhance your shopping experience with personalized service and exclusive offers. Discover new arrivals instantly, enjoy convenient delivery with try-before-you-buy options, and stay connected with the brand 24/7.

**Highlights:** Personalized service, New arrivals notifications, Exclusive offers, Try before you buy, Fast delivery, 24/7 customer connection

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is NUSELF free?

NUSELF is free to download, with no in-app purchases.

### Is ASH free?

ASH is free to download, with no in-app purchases.

### Which has better reviews, NUSELF or ASH?

NUSELF and ASH are both rated 5.0 out of 5 on the App Store, from 4 and 1 ratings respectively.

### Do NUSELF or ASH have ads?

NUSELF shows ads; ASH does not.

### Which is updated more often, NUSELF or ASH?

NUSELF ships an update every 5 weeks, and ASH every 3 weeks. Most recently, NUSELF was updated on June 26, 2026 and ASH on September 15, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*