# Masterplan vs 28 Shift

The clearest difference is update cadence: 28 Shift at every 5 days against Masterplan's every 3 weeks. 28 Shift also leads on iOS requirement (13.0 vs 15.1). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Masterplan sells 1 one-off in-app purchase and 28 Shift sells 2 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

Masterplan ships an update every 3 weeks, 28 Shift every 5 days. The most recent releases landed on October 27, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | Masterplan | 28 Shift |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[4.5 (11 ratings)](https://appshunter.io/ios/app/28-shift-life-reset-app/id6742382518/reviews)** |
| Number of ratings | — | **11** |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Every 5 days** |
| Monetization | — | Free with in-app purchases |
| Size | 16 MB | 51 MB |
| Requires iOS | 15.1 | **13.0** |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 4+ | 17+ |
| Developer | [Hungrii Inc.](https://appshunter.io/developer/1449868788) | [Shinobi Apps](https://appshunter.io/developer/1773354590) |

## What reviewers say

### Masterplan

[App page](https://appshunter.io/ios/app/masterplan/id1617471161)

**Features:** macOS Compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Protect Day Streak | $0.99 | one-time |


### 28 Shift

[App page](https://appshunter.io/ios/app/28-shift-life-reset-app/id6742382518)

This program guides you through a 28-day journey to build discipline, mental strength, and lasting habits. It offers daily tasks, reflection tools, and science-backed methods for personal growth and improved productivity.

**Highlights:** 28-day habit-building program, Daily tasks for consistency, Focus on discipline and mindset, Journaling for reflection, Scientifically proven methods, Progress tracking, Adaptable structure

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 28 Days Program | $29.99 | one-time |
| Premium 28 Days Program | $49.99 | one-time |


## Frequently asked questions

### Is Masterplan free?

Masterplan is free to download, with in-app purchases available.

### Is 28 Shift free?

28 Shift is free to download, with in-app purchases available.

### Do Masterplan or 28 Shift have ads?

Neither Masterplan nor 28 Shift shows ads.

### Which is updated more often, Masterplan or 28 Shift?

Masterplan ships an update every 3 weeks, and 28 Shift every 5 days. Most recently, Masterplan was updated on October 27, 2026 and 28 Shift on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*