# iToys vs Embrace

The clearest difference is review sentiment: Embrace at 92% against iToys's 0%. Embrace also leads on rating (4.8 vs 2.2) and ratings volume (476 vs 12). iToys's advantage is in-app purchases (none vs 7). On price, update cadence, ads and device support there is nothing between them.

Both are free to download. Embrace sells 6 in-app purchases, starting at $6.99 per month. iToys asks for nothing beyond the download.

Embrace holds the better App Store score, 4.8 against 2.2. That said, the two scores are not equally well evidenced: Embrace has 476 ratings behind it against 12, so its average is the more settled of the two. Written reviews point the same way: 0% of iToys's written reviews are positive against 92% of Embrace's.

iToys ships an update every 4 weeks, Embrace fortnightly. Both last shipped on October 24, 2026.

## The numbers

| Metric | iToys | Embrace |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [2.2 (12 ratings)](https://appshunter.io/ios/app/itoys-interactive-software/id1619856322/reviews) | **[4.8 (476 ratings)](https://appshunter.io/ios/app/embrace-bdsm-couples-journal/id6463719414/reviews)** |
| Number of ratings | 12 | **476** |
| Positive reviews | 0.0% of reviews | **91.7% of reviews** |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 4 weeks | **Fortnightly** |
| Monetization | **Free** | Subscription |
| Size | 26 MB | 75 MB |
| Requires iOS | 15.6 | 15.6 |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 17+ | 17+ |
| Developer | [ShenZhen SYL Technology CO.,Ltd](https://appshunter.io/developer/1619732209) | [Obedience B.V.](https://appshunter.io/developer/1484629690) |

## What reviewers say

### iToys

[App page](https://appshunter.io/ios/app/itoys-interactive-software/id1619856322)

This app offers a variety of interactive modes to control vibrations and sensations. Connect via Bluetooth for automatic pairing and explore options like touch, sound, shake, music, and remote control for a personalized experience.

**Highlights:** Bluetooth one-button automatic connection, 12 vibration frequencies, Shock, heating, sucking, and telescopic modes, Touch control, Sound-reactive vibration, Shake-activated frequency, Music synchronization

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Embrace

[App page](https://appshunter.io/ios/app/embrace-bdsm-couples-journal/id6463719414)

This app facilitates shared journaling for couples in a BDSM dynamic. It allows private or shared entries, offers daily prompts, and includes features like partner assignment, reminders, and in-app chat to foster connection and communication.

**Highlights:** Private or shared journaling, Daily journaling prompts, Assign prompts to partner, Journaling reminders, Partner entry notifications, In-app chat, Passcode protection

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (6)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly | $6.99 | per month |
| Quarterly | $14.99 | per 3 months |
| Yearly | $14.99 | per year |
| Yearly | $29.99 | per year |
| Yearly | $29.99 | per year |
| Yearly | $29.99 | per year |

**What reviewers like**

- 👍 Simple and effective
- 🔒 Safe place to express emotions
- 💡 Great for communication and connection
- 🚀 Intuitive and elegant
- 👍 Helpful prompts and reminders

**What reviewers complain about**

- 🐛 Occasional bugs and glitches
- 💡 Lack of auto-save for drafts
- 💡 Limited free features

**Reported bugs**

- Inconsistent syncing between Obedience and Embrace apps
- Notifications of incomplete assignments despite completing them

**Requested features**

- Save/favorite prompts for later use
- Personalize relationship types for better questions
- Ability to see when partner has read an entry
- Folders to organize different types of journal entries
- Visualization of mood tracking over time


## Frequently asked questions

### Is iToys free?

iToys is free to download, with no in-app purchases.

### Is Embrace free?

Embrace is free to download, with in-app purchases available.

### Which has better reviews, iToys or Embrace?

Embrace is rated higher. iToys averages 2.2 out of 5 from 12 ratings, while Embrace averages 4.8 from 476 ratings.

### Do iToys or Embrace have ads?

Neither iToys nor Embrace shows ads.

### Which is updated more often, iToys or Embrace?

iToys ships an update every 4 weeks, and Embrace fortnightly. Most recently, iToys was updated on October 24, 2026 and Embrace on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*