# Howl Creator App vs Masterplan

Howl Creator App and Masterplan both sit at 4.9 stars, but that hides the real split: 100% of Howl Creator App's written reviews are positive against 50% of Masterplan's. Howl Creator App also leads on in-app purchases (none vs 3) and iOS requirement (13.4 vs 18.1). Masterplan's advantage is update cadence (every 4 days vs every 2 months) and ratings volume (190 vs 28). On price, rating, ads and device support there is nothing between them.

Both are free to download. Masterplan sells 3 in-app purchases, starting at $19.99 per month. Howl Creator App asks for nothing beyond the download.

On the App Store both sit at effectively the same score — 4.9 for Howl Creator App against 4.8 for Masterplan. That said, the two scores are not equally well evidenced: Masterplan has 190 ratings behind it against 28, so its average is the more settled of the two. Written reviews are what separate them: 100% of Howl Creator App's written reviews are positive against 50% of Masterplan's.

Howl Creator App ships an update every 2 months, Masterplan every 4 days. The most recent releases landed on October 5, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | Howl Creator App | Masterplan |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (28 ratings)](https://appshunter.io/ios/app/howl-creator-app/id1620523882/reviews)** | [4.8 (190 ratings)](https://appshunter.io/ios/app/masterplan-launch-a-business/id6744544742/reviews) |
| Number of ratings | 28 | **190** |
| Positive reviews | **100.0% of reviews** | 50.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 4 days** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 26 MB | 148 MB |
| Requires iOS | **13.4** | 18.1 |
| Devices | iPhone, iPod | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Howl Technologies, Inc.](https://appshunter.io/developer/1620523884) | [Direction LLC](https://appshunter.io/developer/1774385292) |

## What reviewers say

### Howl Creator App

[App page](https://appshunter.io/ios/app/howl-creator-app/id1620523882)

This app provides tools for commerce creators to earn more and grow their community on social platforms. It simplifies the process of creating and sharing commerce links, enabling users to work with brands and unlock competitive rewards.

**Highlights:** Create and share commerce links, Work with brands and retailers, Earn rewards with no deductions, Grow community faster, Tools for all social platforms

**In-app purchases:** none


### Masterplan

[App page](https://appshunter.io/ios/app/masterplan-launch-a-business/id6744544742)

This AI-powered app helps you transform your skills into income by generating business ideas and providing a step-by-step roadmap for launching and growing. It offers daily tasks, AI tools for content creation and research, and progress tracking to keep you motivated.

**Highlights:** AI business idea generation, Step-by-step launch roadmap, Daily tasks and milestones, AI content creation and research tools, Progress tracking and motivation

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Origin | $19.99 | per month |
| Masterplan Pro - Discount | $24.99 | per year |
| Masterplan Pro - Yearly | $49.99 | per year |


## Frequently asked questions

### Is Howl Creator App free?

Howl Creator App is free to download, with no in-app purchases.

### Is Masterplan free?

Masterplan is free to download, with in-app purchases available.

### Which has better reviews, Howl Creator App or Masterplan?

Howl Creator App is rated higher. Howl Creator App averages 4.9 out of 5 from 28 ratings, while Masterplan averages 4.8 from 190 ratings.

### Do Howl Creator App or Masterplan have ads?

Neither Howl Creator App nor Masterplan shows ads.

### Which is updated more often, Howl Creator App or Masterplan?

Howl Creator App ships an update every 2 months, and Masterplan every 4 days. Most recently, Howl Creator App was updated on October 5, 2026 and Masterplan on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*