# Pilar vs Loft CRM

Pilar and Loft CRM are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Pilar ships an update weekly, Loft CRM every 9 days. The most recent releases landed on November 3, 2026 and October 31, 2026 respectively.

## The numbers

| Metric | Pilar | Loft CRM |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | — | 0.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Weekly** | Every 9 days |
| Monetization | — | Free |
| Size | 87 MB | 45 MB |
| Requires iOS | 15.0 | 15.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | +12 |
| Developer | [Pilar Solucoes Imobiliarias LTDA](https://appshunter.io/developer/1631026515) | [LOFT BRASIL TECNOLOGIA](https://appshunter.io/developer/1499510943) |

## What reviewers say

### Pilar

[App page](https://appshunter.io/ios/app/pilar/id1631026513)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Loft CRM

[App page](https://appshunter.io/ios/app/loft-crm/id6759401633)

Manage leads, schedule visits, and track results in real-time from anywhere. This mobile extension of a CRM platform offers full access to features, integrating with real estate portals for efficient property sharing and lead management.

**Highlights:** Lead management, Visit scheduling, Real-time results tracking, Real estate portal integration, Property sharing, Activity automation, Intelligent lead prioritization

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Pilar free?

Pilar is free to download, with no in-app purchases.

### Is Loft CRM free?

Loft CRM is free to download, with no in-app purchases.

### Do Pilar or Loft CRM have ads?

Neither Pilar nor Loft CRM shows ads.

### Which is updated more often, Pilar or Loft CRM?

Pilar ships an update weekly, and Loft CRM every 9 days. Most recently, Pilar was updated on November 3, 2026 and Loft CRM on October 31, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*