# Only Curls vs WIW App

The clearest difference is monetization model: WIW App at ad-supported against Only Curls's free with in-app purchases. Only Curls's advantage is review sentiment (92% vs 80%) and ratings volume (7 vs 1). On price, rating, update cadence and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 5.0 for Only Curls against 5.0 for WIW App. That said, the two scores are not equally well evidenced: Only Curls has 7 ratings behind it against 1, so its average is the more settled of the two. Written reviews are what separate them: 92% of Only Curls's written reviews are positive against 80% of WIW App's.

Only Curls ships an update every 3 weeks, WIW App monthly. The most recent releases landed on October 30, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | Only Curls | WIW App |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [5.0 (7 ratings)](https://appshunter.io/ios/app/only-curls/id1631851961/reviews) | [5.0 (1 ratings)](https://appshunter.io/ios/app/wiw-app/id1669755742/reviews) |
| Number of ratings | **7** | 1 |
| Positive reviews | **92.3% of reviews** | 80.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 3 weeks** | Monthly |
| Monetization | Free with in-app purchases | **Ad-supported** |
| Size | 85 MB | 78 MB |
| Requires iOS | 16.4 | 16.4 |
| Devices | iPhone | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Only Curls](https://appshunter.io/developer/1631851963) | [The Walk in Wardrobe](https://appshunter.io/developer/1669755744) |

## What reviewers say

### Only Curls

[App page](https://appshunter.io/ios/app/only-curls/id1631851961)

Shop the latest hair care products with ease and get exclusive access to discounts and new collection launches. Enjoy a seamless browsing and checkout experience with app-exclusive offers.

**Highlights:** Exclusive discounts, Early access to launches, Easy browsing, New arrivals catalog, First-to-know notifications, Secure and fast checkout

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 💖 Amazing products for curls
- 👍 Easy to use app
- ✨ Transforms hair
- 😊 Great customer service
- 💯 Products are effective

**What reviewers complain about**

- 🐛 App bugs/glitches
- 💰 High price for some items (scrunchies)
- 🛒 Issues with shopping bag
- 💸 Overcharged
- 🚚 Shipping issues (free shipping not applied)

**Reported bugs**

- Couldn't add items to shopping bag
- App crashing
- App wouldn't let me delete items in basket
- App won't let you build your own bundle
- Different prices on app to online website

**Requested features**

- Conditioner bar
- Styling crème bar
- Bigger bottle of mousse
- Pump on shampoo bottle
- Dark mode option for app


### WIW App

[App page](https://appshunter.io/ios/app/wiw-app/id1669755742)

Shop the latest fashion arrivals and get exclusive access to discounts and new collection launches. Enjoy a seamless browsing and checkout experience with app-exclusive notifications.

**Highlights:** Exclusive discounts, Early access to launches, App-user-only notifications, Easy browsing of new arrivals, Secure and fast checkout

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Only Curls free?

Only Curls is free to download, with no in-app purchases.

### Is WIW App free?

WIW App is free to download, with no in-app purchases.

### Which has better reviews, Only Curls or WIW App?

Only Curls and WIW App are both rated 5.0 out of 5 on the App Store, from 7 and 1 ratings respectively.

### Do Only Curls or WIW App have ads?

Neither Only Curls nor WIW App shows ads.

### Which is updated more often, Only Curls or WIW App?

Only Curls ships an update every 3 weeks, and WIW App monthly. Most recently, Only Curls was updated on October 30, 2026 and WIW App on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*