# Lumi vs DOONAILS

The clearest difference is rating: Lumi at 4.0 against DOONAILS's 2.4. Lumi also leads on ratings volume (16K vs 30) and update cadence (every 5 days vs every 2 weeks). DOONAILS's advantage is in-app purchases (none vs 27) and ads (none vs shown). On price, review sentiment and device support there is nothing between them.

Both are free to download. Lumi sells 26 in-app purchases, starting at $19.99 per month. DOONAILS asks for nothing beyond the download.

Lumi holds the better App Store score, 4.0 against 2.4. That said, the two scores are not equally well evidenced: Lumi has 16K ratings behind it against 30, so its average is the more settled of the two. Written reviews split almost evenly too, at 44% and 45% positive.

Lumi ships an update every 5 days, DOONAILS every 2 weeks. The most recent releases landed on October 18, 2026 and October 17, 2026 respectively.

## The numbers

| Metric | Lumi | DOONAILS |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.0 (16K ratings)](https://appshunter.io/ios/app/lumi-styling-assistant/id1637080045/reviews)** | [2.4 (30 ratings)](https://appshunter.io/ios/app/doonails/id6737566543/reviews) |
| Number of ratings | **16K** | 30 |
| Positive reviews | 43.8% of reviews | **44.7% of reviews** |
| In-app purchases | Yes | **No** |
| Ads | Yes | **No** |
| Update frequency | **Every 5 days** | Every 2 weeks |
| Monetization | Free with in-app purchases | **Ad-supported** |
| Size | 307 MB | 84 MB |
| Requires iOS | 17.0 | **15.0** |
| Devices | iPhone | **iPhone, iPod** |
| Age rating | 17+ | 4+ |
| Developer | [Bramol Limited](https://appshunter.io/developer/1545581279) | [DOONAILS LTD](https://appshunter.io/developer/1771417681) |

## What reviewers say

### Lumi

[App page](https://appshunter.io/ios/app/lumi-styling-assistant/id1637080045)

Discover outfits that match your life by exploring your personal style preferences, comfort, and mood. Get guided recommendations for real-life situations and earn rewards as you find pieces you love. Feel confident with authentic looks.

**Highlights:** Inside-out stylist, Outfit discovery for real life, Guided style exploration, Personalized palette mixing, Rewards program (Lumi Points)

**Features:** Vision Pro support

**In-app purchases (26)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 1 month | $19.99 | per month |
| Lumi Base | $29.99 | per month |
| Monthly Plan – Trial | $29.99 | per month |
| Monthly Plan Non-Trial | $29.99 | per month |
| Lumi Premium | $39.99 | per month |
| Monthly Plan | $49.99 | per month |
| Quarter Plan Non-Trial | $59.99 | per 3 months |
| 1 year | $69.99 | per year |
| LUMI Quarterly Plan | $89.99 | per 3 months |
| 1 year (Standard) | $99.99 | per year |
| Color Palette | $4.99 | one-time |
| Wardrobe Guide | $5.99 | one-time |
| Hair Guide | $5.99 | one-time |
| Body Guide | $5.99 | one-time |
| Body Guidebook | $14.99 | one-time |
| Seasonal Capsule Session | $14.99 | one-time |
| Color Palette | $14.99 | one-time |
| Additional Outfit | $19.99 | one-time |
| Color Palette (19.99) | $19.99 | one-time |
| Seasonal Capsule | $29.99 | one-time |
| Seasonal Capsule 34.99 | $34.99 | one-time |
| Style Identity | $39.99 | one-time |
| Seasonal Capsule | $39.99 | one-time |
| Wardrobe Revamp | $49.99 | one-time |
| Bundle 3 in price of 2 | $69.99 | one-time |
| Lifetime Non-Trial | $99.99 | one-time |

**What reviewers like**

- 👍 Helpful and personalized styling advice
- 🤩 Enjoyable and engaging experience with stylists
- 💡 Useful tips for building a versatile wardrobe
- 🤗 Stylists understand customer's needs and preferences

**What reviewers complain about**

- 🤥 Misleading advertising and hidden subscription fees
- 🤬 Difficult to cancel subscription and get refunds
- 🤯 Confusing app navigation and functionality
- 😒 Generic style recommendations not tailored to individual
- 🤑 Expensive subscription model for limited services

**Reported bugs**

- App crashes and technical issues
- Account login and password reset problems
- Incorrect or missing order information

**Requested features**

- Ability to easily cancel subscription within the app
- More transparent pricing and subscription details
- Customized style recommendations based on user's inputs
- Integration with online shopping platforms for seamless purchases


### DOONAILS

[App page](https://appshunter.io/ios/app/doonails/id6737566543)

Stay updated on new products, promotions, and special events for nail enthusiasts. Save your favorite items to a wishlist and get early access to sales and launches through push notifications. Enjoy a seamless and interactive mobile shopping experience.

**Highlights:** New product notifications, Discount promotions, Special event updates, Early access to sales, Wishlist functionality, Optimized mobile shopping

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Lumi free?

Lumi is free to download, with in-app purchases available.

### Is DOONAILS free?

DOONAILS is free to download, with no in-app purchases.

### Which has better reviews, Lumi or DOONAILS?

Lumi is rated higher. Lumi averages 4.0 out of 5 from 16K ratings, while DOONAILS averages 2.4 from 30 ratings.

### Do Lumi or DOONAILS have ads?

Lumi shows ads; DOONAILS does not.

### Which is updated more often, Lumi or DOONAILS?

Lumi ships an update every 5 days, and DOONAILS every 2 weeks. Most recently, Lumi was updated on October 18, 2026 and DOONAILS on October 17, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*