# Lumi vs Black Willow

The clearest difference is rating: Black Willow at 5.0 against Lumi's 4.0. Black Willow also leads on in-app purchases (none vs 27) and ads (none vs shown). Lumi's advantage is ratings volume (16K vs 1). On price, update cadence and device support there is nothing between them.

Both are free to download. Lumi sells 26 in-app purchases, starting at $19.99 per month. Black Willow asks for nothing beyond the download.

Black Willow holds the better App Store score, 5.0 against 4.0. That said, the two scores are not equally well evidenced: Lumi has 16K ratings behind it against 1, so its average is the more settled of the two.

Lumi ships an update every 5 days, Black Willow every 9 days. The most recent releases landed on October 31, 2026 and October 2, 2026 respectively.

## The numbers

| Metric | Lumi | Black Willow |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.0 (16K ratings)](https://appshunter.io/ios/app/lumi-styling-assistant/id1637080045/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/black-willow/id6741698455/reviews)** |
| Number of ratings | **16K** | 1 |
| Positive reviews | 43.8% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | Yes | **No** |
| Update frequency | **Every 5 days** | Every 9 days |
| Monetization | Free with in-app purchases | **Free** |
| Size | 307 MB | 112 MB |
| Requires iOS | 17.0 | **15.6** |
| Devices | iPhone | **iPhone, iPod** |
| Age rating | 17+ | 4+ |
| Developer | [Bramol Limited](https://appshunter.io/developer/1545581279) | [Black Willow Boutique](https://appshunter.io/developer/1795140941) |

## What reviewers say

### Lumi

[App page](https://appshunter.io/ios/app/lumi-styling-assistant/id1637080045)

Discover outfits that match your life by exploring your personal style preferences, comfort, and mood. Get guided recommendations for real-life situations and earn rewards as you find pieces you love. Feel confident with authentic looks.

**Highlights:** Inside-out stylist, Outfit discovery for real life, Guided style exploration, Personalized palette mixing, Rewards program (Lumi Points)

**Features:** Vision Pro support

**In-app purchases (26)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 1 month | $19.99 | per month |
| Lumi Base | $29.99 | per month |
| Monthly Plan – Trial | $29.99 | per month |
| Monthly Plan Non-Trial | $29.99 | per month |
| Lumi Premium | $39.99 | per month |
| Monthly Plan | $49.99 | per month |
| Quarter Plan Non-Trial | $59.99 | per 3 months |
| 1 year | $69.99 | per year |
| LUMI Quarterly Plan | $89.99 | per 3 months |
| 1 year (Standard) | $99.99 | per year |
| Color Palette | $4.99 | one-time |
| Wardrobe Guide | $5.99 | one-time |
| Hair Guide | $5.99 | one-time |
| Body Guide | $5.99 | one-time |
| Body Guidebook | $14.99 | one-time |
| Seasonal Capsule Session | $14.99 | one-time |
| Color Palette | $14.99 | one-time |
| Additional Outfit | $19.99 | one-time |
| Color Palette (19.99) | $19.99 | one-time |
| Seasonal Capsule | $29.99 | one-time |
| Seasonal Capsule 34.99 | $34.99 | one-time |
| Style Identity | $39.99 | one-time |
| Seasonal Capsule | $39.99 | one-time |
| Wardrobe Revamp | $49.99 | one-time |
| Bundle 3 in price of 2 | $69.99 | one-time |
| Lifetime Non-Trial | $99.99 | one-time |

**What reviewers like**

- 👍 Helpful and personalized styling advice
- 🤩 Enjoyable and engaging experience with stylists
- 💡 Useful tips for building a versatile wardrobe
- 🤗 Stylists understand customer's needs and preferences

**What reviewers complain about**

- 🤥 Misleading advertising and hidden subscription fees
- 🤬 Difficult to cancel subscription and get refunds
- 🤯 Confusing app navigation and functionality
- 😒 Generic style recommendations not tailored to individual
- 🤑 Expensive subscription model for limited services

**Reported bugs**

- App crashes and technical issues
- Account login and password reset problems
- Incorrect or missing order information

**Requested features**

- Ability to easily cancel subscription within the app
- More transparent pricing and subscription details
- Customized style recommendations based on user's inputs
- Integration with online shopping platforms for seamless purchases


### Black Willow

[App page](https://appshunter.io/ios/app/black-willow/id6741698455)

Discover feminine and trendy women's apparel, accessories, footwear, and gifts. This boutique offers exclusive app discounts and early access to new arrivals for fashion-forward individuals.

**Highlights:** Feminine and trendy styles, Apparel, accessories, footwear, and gifts, Exclusive app discounts, Early access to new arrivals, Shop for the active, fashionable woman

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Lumi free?

Lumi is free to download, with in-app purchases available.

### Is Black Willow free?

Black Willow is free to download, with no in-app purchases.

### Which has better reviews, Lumi or Black Willow?

Black Willow is rated higher. Lumi averages 4.0 out of 5 from 16K ratings, while Black Willow averages 5.0 from 1 ratings.

### Do Lumi or Black Willow have ads?

Lumi shows ads; Black Willow does not.

### Which is updated more often, Lumi or Black Willow?

Lumi ships an update every 5 days, and Black Willow every 9 days. Most recently, Lumi was updated on October 31, 2026 and Black Willow on October 2, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*