The Asset vs Inc42
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
The Asset
Access curated financial and ESG content, including digital stories, videos, and podcasts. Engage with events, vote for professionals, and earn points for promotions. Updates are regular to enhance the reading experience.
- Personalized content access
- Digital stories, videos, and podcasts
- Integrated event features
- Professional voting
- Loyalty points for promotions
- Regular updates
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Engaging decision makers across the globe Asset Publishing and Research Ltd (The Asset) is an integrated multi-media company that connects and engages with leading financial decision makers in Asia and beyond. Since 1999 The Asset has crafted curated content through its various engagement channels from physical events to online content. Features - This app is designed for iPhone - Personalised and connected to The Asset - Supports sign in with The Asset Account - Access to digital story includes everything in the print and web edition - Quicker navigation to videos and podcasts contents - Integrated with The Asset Events with new features such as express checkin and more - Vote and check the best professionals - Earn points for for future promotions To make your reading experience better, we update the app regularly.
Inc42
Get a daily, concise summary of India's startup news in about five minutes. It covers funding, deals, and company moves, ranked by your chosen sectors. Access a searchable archive of all published stories and detailed company data.
- Daily startup news brief
- Ranked news by sector
- Company profiles and data
- Searchable story archive
- Watchlist for startups
- Saved stories across devices
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Cut the noise. Get the brief. India's startup economy moves faster than anyone can read. The Inc42 app gives you the day's startup news every morning at 9, in about five minutes – then it ends. Every day you get a short, ranked brief of Indian startup news: funding rounds, venture capital deals, unicorn moves, IPO filings, acquisitions, layoffs and policy shifts that actually change something. Each story is one screen – what happened, why it matters, what it changes – with the full reporting a tap away. On Sunday, the week in one brief. Every story is reported by Inc42's own newsroom. This is not an aggregator and there are no external feeds. Inc42 has covered the Indian startup ecosystem since 2014. Startup news, ranked to your sectors. Choose the sectors you care about – fintech, ecommerce and D2C, consumer, enterprise SaaS, AI, deeptech – and the companies you want to follow. The brief ranks against your choices. Nothing is inferred from your behaviour. Startup and company data from Inc42 Datalabs. Profiles of 70,000+ companies: funding rounds, investors, financials and key people. Tap any company in a story, or search for it directly. The startup intelligence engine used across India's venture ecosystem, inside the app. Every story Inc42 has published. The Brief is today. The Stories tab is everything else – Inc42's full archive, searchable, when you need the background. A briefing that ends. No infinite scroll. No endless feed. The brief has a last story, and when you reach it the app tells you you're done for the day. Most people finish in about five minutes. Built for founders, investors and operators. Founders tracking competitors and their sector. Investors following deal flow, funding rounds and portfolio companies. Operators, BD and partnership teams who need to know who raised, who's hiring and who's moving – without losing an hour to it. What you get · A daily brief of Indian startup news, ranked to your sectors · Funding, VC, IPO and M&A news as it happens · Profiles of 70,000+ companies with funding rounds, investors and financials from Inc42 Datalabs · Every story Inc42 has published, searchable · A watchlist for the startups and sectors you follow · Saved stories, synced across your devices. Download the Inc42 app and get India's startup economy in five minutes, every morning.
Screenshots
Verdict
The Asset and Inc42 are too close to call on the numbers: across 7 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
The Asset ships an update weekly, Inc42 every 4 days. The most recent releases landed on November 7, 2026 and November 10, 2026 respectively.
| Parameter | The Asset | Inc42 |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | — |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 1 — better | — |
| Update frequency | Weekly | Every 4 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone | iPhone |
| Requires iOS | 16.6 | 16.4 — better |
| Further details — not scored | ||
| Size | 47 MB | 55 MB |
| Age rating | 4+ | 4+ |
| Developer | Asset Publishing & Research Limited | IDEOPE MEDIA PRIVATE LIMITED |
Customer experience
The Asset
Inc42
In-app purchases
The Asset
No in-app purchases
Inc42
No in-app purchases
Questions
Is The Asset free?
Is Inc42 free?
Do The Asset or Inc42 have ads?
Which is updated more often, The Asset or Inc42?
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