# UP vs ShotCentral

The clearest difference is review sentiment: UP at 100% against ShotCentral's 50%. UP also leads on in-app purchases (none vs 2) and rating (4.7 vs 4.5). ShotCentral's advantage is update cadence (weekly vs monthly). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. ShotCentral sells 2 in-app purchases, starting at $4.99 per month. UP asks for nothing beyond the download.

UP holds the better App Store score, 4.7 against 4.5. Both are backed by a comparable volume of ratings — 29 and 6 respectively. Written reviews point the same way: 100% of UP's written reviews are positive against 50% of ShotCentral's.

UP ships an update monthly, ShotCentral weekly. The most recent releases landed on September 11, 2026 and September 8, 2026 respectively.

## The numbers

| Metric | UP | ShotCentral |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (29 ratings)](https://appshunter.io/ios/app/up-messenger/id1644037554/reviews)** | [4.5 (6 ratings)](https://appshunter.io/ios/app/shotcentral/id6751270140/reviews) |
| Number of ratings | **29** | 6 |
| Positive reviews | **100.0% of reviews** | 50.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Monthly | **Weekly** |
| Monetization | **Free** | Freemium |
| Size | 136 MB | 46 MB |
| Requires iOS | 16.6 | **16.0** |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 4+ | 12+ |
| Developer | [Unplugged Technologies Ltd](https://appshunter.io/developer/1644037556) | [Ronald Olson](https://appshunter.io/developer/1806558163) |

## What reviewers say

### UP

[App page](https://appshunter.io/ios/app/up-messenger/id1644037554)

This communication tool prioritizes user privacy by offering end-to-end encrypted messaging and calls. It allows for secure sharing of various media types and the creation of private or public chat rooms. The app is designed to prevent data mining and monetization, fully complying with GDPR.

**Highlights:** End-to-end encrypted messaging, Encrypted audio/video calls, Screen sharing, Private and public chat rooms, File sharing, Privacy-first design, GDPR compliant

**Features:** macOS Compatibility

**In-app purchases:** none


### ShotCentral

[App page](https://appshunter.io/ios/app/shotcentral/id6751270140)

This platform allows hunters to upload and share their best shot videos. Users can filter content by animal, distance, weapon, or caliber to explore hunting techniques nationwide. It provides a space for sharing impactful hunting moments.

**Highlights:** Upload and share shot videos, Filter by animal, distance, weapon, caliber, Explore hunting techniques, Advanced filtering (premium), AI-powered tools (premium)

**Features:** macOS Compatibility

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| HuntGuide AI – Monthly | $4.99 | per month |
| HuntGuide AI – Annual | $49.99 | per year |


## Frequently asked questions

### Is UP free?

UP is free to download, with no in-app purchases.

### Is ShotCentral free?

ShotCentral is free to download, with in-app purchases available.

### Which has better reviews, UP or ShotCentral?

UP is rated higher. UP averages 4.7 out of 5 from 29 ratings, while ShotCentral averages 4.5 from 6 ratings.

### Do UP or ShotCentral have ads?

Neither UP nor ShotCentral shows ads.

### Which is updated more often, UP or ShotCentral?

UP ships an update monthly, and ShotCentral weekly. Most recently, UP was updated on September 11, 2026 and ShotCentral on September 8, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*