# DoubleTick vs Optima CRM

The clearest difference is in-app purchases: Optima CRM at none against DoubleTick's 8. Optima CRM also leads on iOS requirement (13.0 vs 15.6). DoubleTick's advantage is update cadence (every 4 days vs every 2 weeks). On price, ads and device support there is nothing between them.

Both are free to download. DoubleTick sells 7 in-app purchases, starting at $49.99 per month. Optima CRM asks for nothing beyond the download.

DoubleTick ships an update every 4 days, Optima CRM every 2 weeks. The most recent releases landed on September 18, 2026 and August 31, 2026 respectively.

## The numbers

| Metric | DoubleTick | Optima CRM |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | 90.0% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Every 4 days** | Every 2 weeks |
| Monetization | Free with in-app purchases | — |
| Size | 162 MB | 49 MB |
| Requires iOS | 15.6 | **13.0** |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Deepak Bhagchandani](https://appshunter.io/developer/1662977075) | [OPTIMAGEEKS](https://appshunter.io/developer/1760532374) |

## What reviewers say

### DoubleTick

[App page](https://appshunter.io/ios/app/doubletick/id1662977073)

This tool empowers businesses with a WhatsApp API-powered marketing and CRM solution. It offers features like a team inbox, broadcast messaging, chatbots, and detailed analytics to enhance sales and customer engagement.

**Highlights:** WhatsApp Business API integration, Conversational commerce features, Cloud-based team inbox, Broadcast and bulk messaging, Chatbot automation, Dynamic product catalog, Role-based access control

**Features:** Vision Pro support

**In-app purchases (7)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 1 MONTH | $49.99 | per month |
| 1 MONTH | $59.99 | per month |
| 1 YEAR | $949.99 | per year |
| 1 YEAR | $1000.00 | per year |
| 1 MONTH | $24.99 | one-time |
| 1 MONTH | $29.99 | one-time |
| 1 YEAR | $1000.00 | one-time |


### Optima CRM

[App page](https://appshunter.io/ios/app/optima-crm/id6596762768)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is DoubleTick free?

DoubleTick is free to download, with in-app purchases available.

### Is Optima CRM free?

Optima CRM is free to download, with no in-app purchases.

### Do DoubleTick or Optima CRM have ads?

Neither DoubleTick nor Optima CRM shows ads.

### Which is updated more often, DoubleTick or Optima CRM?

DoubleTick ships an update every 4 days, and Optima CRM every 2 weeks. Most recently, DoubleTick was updated on September 18, 2026 and Optima CRM on August 31, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*