# Icon Launcher vs iconFormat

The clearest difference is in-app purchases: Icon Launcher at none against iconFormat's 8. Icon Launcher also leads on update cadence (every 2 weeks vs every 7 months) and iOS requirement (12.2 vs 14.2). iconFormat's advantage is ads (none vs shown). On price and device support there is nothing between them.

Both are free to download. iconFormat sells 8 one-off in-app purchases. Icon Launcher asks for nothing beyond the download.

Icon Launcher ships an update every 2 weeks, iconFormat every 7 months. The most recent releases landed on September 15, 2026 and September 19, 2026 respectively.

## The numbers

| Metric | Icon Launcher | iconFormat |
| --- | --- | --- |
| Price | Free | Free |
| In-app purchases | **No** | Yes |
| Ads | Yes | **No** |
| Update frequency | **Every 2 weeks** | Every 7 months |
| Size | 40 MB | 7 MB |
| Requires iOS | **12.2** | 14.2 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 17+ | 4+ |
| Developer | [杭州律途科技有限公司](https://appshunter.io/developer/1143994307) | [Oleksiy Yudin](https://appshunter.io/developer/1685980984) |

## What reviewers say

### Icon Launcher

[App page](https://appshunter.io/ios/app/icon-launcher/id1669706815)

**Features:** macOS Compatibility

**In-app purchases:** none


### iconFormat

[App page](https://appshunter.io/ios/app/iconformat-unique-wallpapers/id6472858846)

**Features:** macOS Compatibility

**In-app purchases (8)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Hide icon | $0.99 | one-time |
| Resize image | $0.99 | one-time |
| Background color | $0.99 | one-time |
| Border color | $0.99 | one-time |
| Background opacity | $0.99 | one-time |
| Border opacity | $0.99 | one-time |
| Corner radius | $0.99 | one-time |
| Unlock all | $4.99 | one-time |


## Frequently asked questions

### Is Icon Launcher free?

Icon Launcher is free to download, with no in-app purchases.

### Is iconFormat free?

iconFormat is free to download, with in-app purchases available.

### Do Icon Launcher or iconFormat have ads?

Icon Launcher shows ads; iconFormat does not.

### Which is updated more often, Icon Launcher or iconFormat?

Icon Launcher ships an update every 2 weeks, and iconFormat every 7 months. Most recently, Icon Launcher was updated on September 15, 2026 and iconFormat on September 19, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*